Grocery rebranding welcomes Amazon

Grocery rebranding welcomes Amazon

Grocery rebranding welcomes Amazon Tom Dougherty, CEO – Stealing Share 31 October 2016 Even the grocery stores are being threatened by Amazon Recently, I wrote in Supermarket News that grocery stores have landed in a trap. It’s a trap of their own making, by...
How grocery chains can beat Walmart

How grocery chains can beat Walmart

How grocery chains can beat Walmart The key? Don’t copy Walmart The bad news for grocery chains is that they have become a cauldron of consolidation. The past few years have seen major grocery chains buying smaller competitors to forestall the Walmart takeover...
Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts Tom Dougherty, CEO – Stealing Share 30 June 2016 Honey Nut Cheerios hits a home run Honey Nut Cheerios is one of General Mill’s flagship brands. The cereal market is in a death spiral (read our in-depth market study on the...
Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts

 Cheerios Tom Dougherty, CEO – Stealing Share 30 June 2016 Honey Nut Cheerios Healthy Hearts Honey Nut Cheerios hits a home run Honey Nut Cheerios is one of General Mill’s flagship brands. The cereal market is in a death spiral (read our in-depth market study on...
Walmart to use Lyft and Uber so you live better

Walmart to use Lyft and Uber so you live better

Walmart to use Lyft and Uber so you live better Tom Dougherty, CEO – Stealing Share 6 June 2016 The service is a fulfillment of its brand promise Leave it to Walmart to be on the forefront of retail technology. While the retail giant hasn’t always been on top of...
The Bayer Monsanto merger needs your attention

The Bayer Monsanto merger needs your attention

The Bayer Monsanto merger needs your attention Tom Dougherty, CEO – Stealing Share 23 May 2016 The trickle down effect of the Bayer Monsanto merger will be huge The world of crop protection, if you’re not aware, is both important and cutthroat. And it’s...
The Amazon Fresh will be a winner for sure

The Amazon Fresh will be a winner for sure

Amazon Fresh Tom Dougherty, CEO – Stealing Share 17 May 2016 The Amazon Fresh will be a winner for sure Amazon Fresh. Amazon is not just a threat for retailers. Now, supermarkets will be too. The Wall Street Journal recently reported that the online retail giant...
Food Lion had it, then lost it

Food Lion had it, then lost it

Food Lion had it, then lost it Tom Dougherty, CEO – Stealing Share 11 April 2016 Food Lion had the best lion spot, the lost it among the others There’s no further proof that Walmart has spooked the supermarket category with its own grocery than the increased...
365 Whole Foods is not the answer

365 Whole Foods is not the answer

365 Whole Foods is not the answer Tom Dougherty, CEO – Stealing Share 17 February 2016 The 365 Whole Foods is only skin deep I was right, Whole Foods has lost its way. I wrote a blog a couple of weeks ago where I made an argument that Whole Foods had lost a lot...
Whole Foods is no longer unique

Whole Foods is no longer unique

Whole Foods is no longer unique Tom Dougherty, CEO – Stealing Share 27 January 2016 The world has caught up with Whole Foods Whole Foods is in trouble and, even worse, its complacency for its brand has caused it. Since the end of 2013, Whole Foods stock has lost...
Preference. It’s amazingly flawed.

Preference. It’s amazingly flawed.

What’s wrong with preference? Tom Dougherty, CEO – Stealing Share 29 October 2015 Preference. It’s amazingly flawed. Why your preference is misguided A Bud Lite drinker once told me that Miller or Coors “would not cross these lips unless they were...
Brand consistency. Supermarkets brand communication.

Brand consistency. Supermarkets brand communication.

Brand Consistency at Grocery Tom Dougherty, CEO – Stealing Share 19 March 2015 Brand consistency. Supermarkets brand communication. Brand consistency. Pay attention Brand consistency? If you have a brand of any value at all, you need to care for it and that...