USMNT loses out on World Cup. How did this happen?

USMNT loses out on World Cup. How did this happen?

USMNT Tom Dougherty, CEO – Stealing Share 11 October 2017 USMNT loses out on World Cup. How did this happen? The US Men’s National Soccer Team fails to qualify for the World Cup in a devastating loss to Trinidad and Tabago. What does this man for the USMNT? The...
Hmm…MSC Cruise Line. Think that works?

Hmm…MSC Cruise Line. Think that works?

The MSC Cruise Lines Tom Dougherty, CEO – Stealing Share 2 October 2017 MSC Cruise Lines MSC Cruise Line is making a big enough spend on US television that I have seen its commercials numerous times. The problem is the NAME. I could not remember it well enough...
Brexit succession means nobody wins

Brexit succession means nobody wins

The unthinkable happened with Brexit Brexit was a bloodless civil war. We have come along way (or have we?). Time was an obscure Archduke could be assassinated in Bosnia and the whole world would be dragged into a global war later called the First World War in history...
Global Branding Strategy Requires Different Thinking

Global Branding Strategy Requires Different Thinking

Global Branding Global Branding Strategy Grab Opportunity in Global Branding Strategy Global branding strategy. Many well established national and regional brands see global brand expansion as the golden egg. The promise of new emerging consumer markets in many of the...
Building a global brand presence and preference

Building a global brand presence and preference

Building a global brand presence and preference Branding to be preferred across the globe   The global brand is one of the most exciting efficiencies in business. Global branding allows tremendous economies of scale, especially in marketing communications investments....
Global Bank Marketing and Stealing Share

Global Bank Marketing and Stealing Share

Global marketing Global bank marketing Global bank marketing From Bank Marketing International Reality Branding and Global Bank Marketing London, UK – Here’s a branding firm that tells it like it is. The eponymously-named Stealing Share, which calls itself...
Market Changes. Manufacturing Changes

Market Changes. Manufacturing Changes

Market Changes Market Changes. Manufacturing Changes Market Changes. Branding In the U.S. For the most part, American manufacturers have been chasing their tails following market changes. All you have to do is look around at the manufacturing jobs that have been...
Fielding Research for Global Brands

Fielding Research for Global Brands

Fielding Research for Global Brands What to look for in fielding global research Global Research. The Stakes Are High Global research is a planned event. When a company makes the strategic decision to globalize one of its brands, it is forced to look anew. And, look...
Global Rebranding: Virgin Atlantic Gets it Right

Global Rebranding: Virgin Atlantic Gets it Right

Global Rebranding: Virgin Atlantic Gets it Right Virgin Atlantic has a brand From time to time we recognize a brand that represents the best in a category. Here, we cite Virgin Atlantic as an excellent case study of consumer-focused branding designed to grab market...
Marketing overseas: Understand your audience

Marketing overseas: Understand your audience

Marketing in other countries Marketing overseas: Understand your audience A global brand is by definition: Marketing Overseas Early in my career, I was transported from the familiar haunts of the United States to begin a long stent in the Middle East, marketing some...