Nintendo Super Mario Run a failure?

Nintendo Super Mario Run a failure?

Nintendo Super Mario Run a failure? Tom Dougherty, CEO – Stealing Share 5 January 2017 Is it a simple fix? I am not much of a video gamer. What I am is a brand enthusiast. Moreover, I am intrigued when a brand whiffs badly. And Nintendo Super Mario Run is doing...
Pokemon GO and PokeStops a boon for business

Pokemon GO and PokeStops a boon for business

Pokemon GO and PokeStops a boon for business Tom Dougherty, CEO – Stealing Share 13 July 2016 How long will this last? On Monday, I wrote about the popularity of the new Pokemon Go app and how its popularity both befuddled me and intrigued me. “The power...
What is the deal with Pokemon Go?

What is the deal with Pokemon Go?

I am the last person to comment on the mania surrounding a Nintendo game, but the immediate popularity of Pokemon Go is too immense to ignore. And too interesting to leave alone, too. Reports are that the game has been downloaded more than a million times since its...
Nintendo is finally making apps

Nintendo is finally making apps

When I was young, I enjoyed arcade classics like Donkey Kong and Pac-Man. Simple games that involved a joystick and a couple of buttons. These days, I am afraid I could never learn what the plethora of buttons do on a Playstation or X-Box controller. Ultimately, I...
eSports, a brave new(ish) world for brands

eSports, a brave new(ish) world for brands

Last year, 27 million people tuned into the finals of one of the biggest tournaments in professional gaming, the Riot Games League of Legends tournament. Just for quick comparison, that is more than how many watched the final games of the NBA Finals or the MLB World...
Nintendo Universal partnership

Nintendo Universal partnership

A few years back, I wrote a blog suggesting that Nintendo should consider its present status in the marketplace and team up with some of the other big guns in the entertainment and technology circuit. I felt Nintendo had room to capitalize on its wonderful array of...
Cards Against Humanity a case study in how to un-brand

Cards Against Humanity a case study in how to un-brand

Cards Against Humanity a case study in how to un-brand Tom Dougherty, CEO – Stealing Share 1 December 2014 Cards Against Humanity a case study in how to un-brand. The uniformity of Cards Against Humanity is a case study in clever. Usually, I rail against...
Software and Electronic Games – Brand Architecture Matters

Software and Electronic Games – Brand Architecture Matters

Software and Electronic Games – Brand Architecture Matters A brand architecture to clarify gaming Know What You Sell Brand development in software and electronic gaming seems like it should be a no-brainer. It is all about brand architecture.  After all, what...
The Waning Equity of Video Game Branding

The Waning Equity of Video Game Branding

Game Consoles The Waning Equity of Video Game Branding   Video Game Branding and Game Station Branding The video game branding  manufacturers have become inconsistent in their brand messaging and the result has led to rebranding efforts that have made them all...

It’s bound to happen: GameStop becoming the new Blockbuster

News from the 2013 Electronic Entertainment Expo (E3) is in. The upcoming PS4 and Xbox One will allow used games to be played on their systems, a rumor that would have laid immediate repercussions on the nation’s top gaming reseller, GameStop. Nonetheless, it’s only a...

PlayStation 4 is important for the Sony brand

Sony is in trouble. New CEO Kaz Harai is trying to turn the company around with the debut of the PlayStation 4. The new console simply must reinvigorate the tired Sony brand. Put simply, the Sony name doesn’t resonate as it once did. The company still makes...

Wii U shows Nintendo’s constancy of brand

Nintendo’s new video games console, the Wii U, just hit store shelves. But will it have the success of its predecessor, the Wii? The Nintendo Wii was an interesting system that took a unique approach to gaming with its motion controller and Mii characters. It was also...