Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindnes is Brand Loyalty Tom Dougherty, CEO – Stealing Share 27 April 2017 Brand loyalty and brand blindness Did you know that brand loyalty is a form of brand blindness? Even though most of us believe we act rationally, self-identification is a form of...
Super Bowl problem. Super Bowl 51.

Super Bowl problem. Super Bowl 51.

Super Bowl Problem #51 Tom Dougherty, CEO – Stealing Share 2 February 2017 Super Bowl problem. Super Bowl 51. The Super Bowl Problem The Super Bowl problem is a new one but it is not the only one. The NFL has a lot of problems on its docket. CTE. Falling...
An NFL Minor League. Smart. Very Smart

An NFL Minor League. Smart. Very Smart

An NFL Minor League. Smart. Very Smart Tom Dougherty, CEO – Stealing Share 18 January 2017 An NFL minor league would help the battle against CTE Think again if an NFL minor league seems like a stupid idea. It will happen. As a matter of fact, I believe it is a...
Fantasy football has overtaken the NFL

Fantasy football has overtaken the NFL

Fantasy football and the NFL Tom Dougherty, CEO – Stealing Share 30 August 2016 Fantasy football has overtaken the NFL For years I have been waffling on my feelings about fantasy sports, especially fantasy football. The cynic in me immediately disliked the...
Olympic doping is a symptom not a cause

Olympic doping is a symptom not a cause

Olympic doping is a symptom not a cause Tom Dougherty, CEO – Stealing Share 19 May 2016 The win at all costs mentality brings doping on   Olympic doping? Remember when Captain Renault (Claude Raines from the 1942 movie Casablanca) famously said “I’m...
The brand of Cam Newton

The brand of Cam Newton

The brand of Cam Newton Tom Dougherty, CEO – Stealing Share 3 February 2016 Cam demonstrates emotion. So get over it. The quarterback matchup in Super Bowl 50 is going to be fierce, with the old guard (Peyton Manning) facing the new one (Cam Newton) in a battle...
The Peyton Manning HGH difference

The Peyton Manning HGH difference

The current sports story that fascinates me the most is the Peyton Manning HGH narrative, as first reported in a documentary by Al Jazeera. I’m not so much interested in the truth or falsehood of the report but how the reaction to it differs from other NFL scandals,...
College Football Playoff bungled

College Football Playoff bungled

The College Football Playoff has been a total and unmitigated bust. From the bowl games that were blowouts to the national championship semifinals being stupidly scheduled for New Year’s Eve, the NCAA directors have clearly bungled the schedule. There was little they...
Carolina Panthers, GS Warriors have “it”

Carolina Panthers, GS Warriors have “it”

I love college sports but I’m liking the Carolina Panthers and Golden State Warriors. Now, I say that I prefer college sports not because of my allegiance to a particular team or sport, but as a preface to my next statement: I dislike professional sports. That...
FanDuel v DraftKings and who really loses

FanDuel v DraftKings and who really loses

Fantasy sports have become a multi-billion dollar business with FanDuel and DraftKings leading the way. It is estimated that Americans will spend about $5 billion on fantasy sports this year alone. FanDuel and DraftKings are taking in and paying out millions of...
The SEC Brand is more important than team excellence

The SEC Brand is more important than team excellence

The SEC Brand. Power or Hype? Tom Dougherty, CEO – Stealing Share 29 November 2016 The SEC Brand No one manages its brand better than the SEC. How great is that SEC brand? Better than the real greatness of any of its member football teams. As brand guy, I give...
The Pittsburgh Steelers. A Brand With Meaning

The Pittsburgh Steelers. A Brand With Meaning

Behind The Steel Curtain: A Brand With Meaning Getting your brand meaning to reflect your audience The Pittsburgh Steelers. A recent report from Associated Press reported this startling news: Women adore the NFL’s Pittsburgh Steelers brand. A survey conducted by...