The Jolly Green Giant is back, and sexy!

The Jolly Green Giant is back, and sexy!

The Jolly Green Giant is back, and sexy! Tom Dougherty, CEO – Stealing Share 4 January 2017 That’s one hunk of a man! The Jolly Green Giant is back. Sort of, I guess. The iconic character, dating back to the 60’s has been refreshed. Its also been dumbed...
A Sriracha Big Mac won’t fix the problem

A Sriracha Big Mac won’t fix the problem

Big Mac Big Trouble Tom Dougherty, CEO – Stealing Share 16 November 2016 A Sriracha Big Mac won’t fix the problem McDonald’s is testing a new menu option in central Ohio that is sure to raise some eyebrows as well as the temperature in some consumers’...
The Chipotle brand needs help for customers to return

The Chipotle brand needs help for customers to return

The Chipotle brand needs help for customers to return Tom Dougherty, CEO – Stealing Share 26 October 2016 Brand repair is needed Woe is the Chipotle brand. Its third-quarter results showed net income plummeting nearly 95% versus last year and same store sales...
Even McDonalds burgers are in trouble

Even McDonalds burgers are in trouble

Even McDonalds burgers are in trouble Tom Dougherty, CEO – Stealing Share 12 October 2016 Fast food industry’s new harbinger of doom McDonalds Burgers. If you follow this blog at all, you know that I have written about the fast food category quite a bit...
The Bayer Monsanto merger needs your attention

The Bayer Monsanto merger needs your attention

The Bayer Monsanto merger needs your attention Tom Dougherty, CEO – Stealing Share 23 May 2016 The trickle down effect of the Bayer Monsanto merger will be huge The world of crop protection, if you’re not aware, is both important and cutthroat. And it’s...
Chipotle and food safety

Chipotle and food safety

Chipotle and food safety Tom Dougherty, CEO – Stealing Share 9 December 2015 Chipotle can overcome this First it was E.coli and now norovirus. With that, Chipotle, the once darling of Wall Street and consumers looking for a healthier fast food option, has a...
Preference. It’s amazingly flawed.

Preference. It’s amazingly flawed.

What’s wrong with preference? Tom Dougherty, CEO – Stealing Share 29 October 2015 Preference. It’s amazingly flawed. Why your preference is misguided A Bud Lite drinker once told me that Miller or Coors “would not cross these lips unless they were...
Lean Cuisine brand gets a makeover

Lean Cuisine brand gets a makeover

Lean Cuisine Tom Dougherty, CEO – Stealing Share 29 June 2015 Lean Cuisine brand gets a makeover  If you’re like me, you eat lunch at your desk. For many of us (again, including me), that also means heating up a frozen meal in the microwave because it’s easy....
Organic food scam

Organic food scam

What’s up with organic food? Tom Dougherty, CEO – Stealing Share 18 May 2015 The organic food scam Organic foods have a problem, a perception problem. Many Americans believe organic labeling is a scam, a marketing scheme that gives brands permission to...
McDonalds fails to be believable

McDonalds fails to be believable

McDonalds fails to be believable Tom Dougherty, CEO – Stealing Share 7 May 2015 McDonalds is losing share to other fast food and casual restaurants. Not too surprising from my perspective because the amount of competition has increased beyond belief. The choices...
McDonalds fails to be believable. Loses ground.

McDonalds fails to be believable. Loses ground.

The Failure of McDonalds Tom Dougherty, CEO – Stealing Share 7 May 2015 McDonalds fails to be believable. Loses ground. McDonalds fails. Brand problems. McDonalds seems to be losing share to other fast food and casual restaurants. Not too surprising from my...
Kraft Mac & Cheese knows your secret

Kraft Mac & Cheese knows your secret

Kraft Mac & Cheese knows your secret Tom Dougherty, CEO – Stealing Share 2 March 2015 We don’t tell anyone, but we all love mac and cheese When Apple first introduced the iPad, it had a brilliant line in unveiling it: “You already know how to use it.”...