Bad Focus Groups. Never do them.

Bad Focus Groups. Never do them.

Focus Groups Tom Dougherty, CEO – Stealing Share 26 April 2015 Focus Groups. Never do them. Bad focus groups are the norm. Our research arm, Resultant Research, won’t let us conduct focus groups. When you tell the world about the virtues of frankness, the...
If you need research, don’t conduct focus groups

If you need research, don’t conduct focus groups

If you need research, don’t conduct focus groups  Tom Dougherty, CEO – Stealing Share 15 April 2014 We don’t do focus groups Every single brand project we do at Stealing Share includes market research. But that research never includes focus groups. We...