Money and brand: Why college sports are switching conferences

Money and brand: Why college sports are switching conferences

Money and brand: Why college sports are switching conferences Tom Dougherty, CEO – Stealing Share 23 September 2011 Follow the money Am I alone in thinking about college sports and that the names of the collegiate conferences would work well under the guidance...
Planet Fitness: A gym branded for the mediocre

Planet Fitness: A gym branded for the mediocre

Planet Fitness: A gym branded for the mediocre Tom Dougherty, CEO – Stealing Share 15 August 2011 Planet Fitness sports a misguided self identification I’ll be the first to admit it. I hate to work out. In fact, the very idea of it conjures up my own version of...