Money and brand: Why college sports are switching conferences

Am I alone in thinking about college sports and that the names of the collegiate conferences would work well under the guidance of Nurse Ratched? This has been brewing in my brain for some time now, but with the recent application of both Syracuse and Pittsburgh to...
Planet Fitness: A gym branded for the mediocre

Planet Fitness: A gym branded for the mediocre

Planet Fitness: A gym branded for the mediocre Tom Dougherty, CEO – Stealing Share 15 August 2011 Planet Fitness sports a misguided self identification I’ll be the first to admit it. I hate to work out. In fact, the very idea of it conjures up my own version of...