The different world of John Hancock

The different world of John Hancock

John Hancock Tom Dougherty, CEO – Stealing Share 20 September 2016 The different world of John Hancock Readers of this blog, visitors to our site and all our clients know that Stealing Share develops brands that are a reflection of the audience. That’s how you...
The rebrand of MasterCard isn’t a rebrand

The rebrand of MasterCard isn’t a rebrand

The rebrand of MasterCard isn’t a rebrand Tom Dougherty, CEO – Stealing Share 18 July 2016 It’s just a lame rehash Doing a re-launch of a brand is hard work to get it right. You have problems to overcome, not just with your outward face like a your...
Brexit succession means nobody wins

Brexit succession means nobody wins

The unthinkable happened with Brexit Brexit was a bloodless civil war. We have come along way (or have we?). Time was an obscure Archduke could be assassinated in Bosnia and the whole world would be dragged into a global war later called the First World War in history...
The confusing Google Alphabet structure

The confusing Google Alphabet structure

Google’s Alphabet is confusing Tom Dougherty, CEO – Stealing Share 15 August 2015 The confusing Google Alphabet structure Google announced that it is forming Alphabet to be a holding company of sorts for all of Google’s many and varied businesses. The...
NYSE United glitches?

NYSE United glitches?

Boy, am I glad I wasn’t traveling yesterday. Thankfully, I’m in Switzerland this week on business and some vacation time, enjoying the sight of the Alps and eating European cuisine. From my vantage point across the ocean, however, I have to admit I was alarmed when...
H&R Block is missing an opportunity

H&R Block is missing an opportunity

We are fast approaching tax season and that means one thing: We will see lots of ads for H&R Block. A few years back, there was news about H&R Block’s rebranding, which simply means it updated its logo and refreshed its color palette. This year, the familiar...
Mutual Funds. Comments Denver Post

Mutual Funds. Comments Denver Post

The Denver Post Tom Dougherty Comments to The Denver Post  Mutual Funds for The Denver Post Scandal may aid smaller funds, but don’t expect marketing push. “For one, those traits are assumed, not marketed”, said Tom Dougherty… FROM THE DENVER...
How Financial Services Can Steal Share

How Financial Services Can Steal Share

Branding financial services. How Rebranding Financial Services Can Steal Share   The Financial Services Industry Financial Services, Mutual funds, brokerage houses and financial advisers believe that their fortunes mirror the success or failure of the stock...
Building Bank Brands. American Banker

Building Bank Brands. American Banker

The Brand of Banks Building Bank Brands. American Banker Building Bank Brands Marketing or Anthropology? It should come as no surprise to the banking community that building a more robust brand… Building Bank Brands: Marketing or Anthropology From American...
Rebranding a Bank. Is Banking a Commodity?

Rebranding a Bank. Is Banking a Commodity?

Rebranding Banks Rebranding a Bank. Is Banking a Commodity? Rebranding a Bank. Paying Before The Pump.  It seems counter intuitive to believe rebranding a bank to be a vital element when creating value. At least, for what is commonly labeled a commodity product....
Market share experts. Opportunity.

Market share experts. Opportunity.

The value of market share experts Market share experts. Opportunity. Market Share Experts have a different skill set We are market share experts. With all of the uncertainty in the world economy, We winder why a brand development firm like ourselves has been busier...
Banks Should Cut Advertising Now

Banks Should Cut Advertising Now

Bank Marketing is a waste Banks Should Stop Advertising Now   Cut Advertising.Wasted Advertising Dollars Banks should cut advertising. They shouldn’t spend one more dollar on advertising. That is, until they can get right. Currently, banks are simply wasting...