Tom Dougherty – Speaker Information

Tom Dougherty passionate branding speaker





Among Mr. Dougherty's topics:
Growing your business Embracing change
Managing your team Winning with strategy
Making your brand persuasive Increasing market share
Succeeding in tough times Influencing human behavior

“Think of a brand like a human. If a new direction seems inconsistent with that character’s lifestyle, don’t take it.” – Tom Dougherty to Canvas8 in London.

Recent speaking engagements of this passionate branding speaker:

UBTech (University Business), National Association of Federal Credit Unions’ Presidents Round Table (Monterey, Calif.), Global HR Directors Meeting (Barcelona), Annual Financial Services Marketing Symposium (Chicago), Brewer’s Association of America Conference (San Francisco), Annual Best Practices in Retail Financial Services (Palm Desert, Calif.), Colorado Governor’s Travel/Destination Conference (Breckenridge, Colo.), Annual Convention of Insurance Marketing Communications Association (San Francisco), Educational Travel Conference (Providence, RI), various company training sessions and functions worldwide.

Recent appearances in the media:

Newspapers – New York Times (CNN’s ratings drop), CNN (Apple), Charlotte Observer (Bojangles), Louisville Courier-Journal (KFC, Papa John’s), Atlanta Journal-Constitution (airlines and passenger dissatisfaction), San Diego Union-Tribune (Super Bowl advertising), Denver Post (socially responsible mutual funds), Chicago Sun Times (Sears), USA Today (Blockbuster), Pittsburgh Post-Gazette (CVS).

National TV – Fox Business (airlines, Coca-Cola).

Vertical Publications – Barron’s (Procter & Gamble products), Nation’s Restaurant News (Domino’s recent ad campaign), Bank Marketing News (Bank marketing with economic fallout), Chain Store Age (Wal-Mart success), American Banker (Customer confidence in banks), Beverage Industry (Coca- Cola), Long Island Business News (mutual funds), Progressive Grocer (pet foods, P&G products), Travel Weekly (destinations), Beverage World (beer brands).

Bio Highlights

President and CEO of brand development firm Stealing Share, Inc. Former brand strategist for
Saatchi & Saatchi in London. Author of studies on airlines, beverage and banking industries.

Among Mr. Dougherty's areas of expertise:
Franchise chains
Airlines/Transportation/Public Services
Consumer products
Global Marketing/Brand Anthropology
The Tom Dougherty Blog:

Sample of Tom Dougherty a passionate branding speaker:

Download a .PDF of Tom’s speaker’s profile

Speaker Tom Dougherty

Tom is a passionate speaker on branding and a host of other topics that he embraces. Custom topics are available by request. He is available as your Keynote Speaker or simply as a niche speaker at your next meeting.

If you would like more information on Tom coming to speak at your next conference, convention, or team meeting contact him at or 336.389.9315

Here are some links to a few of Tom’s Speaking Engagements

Financial Forum

Travel, Destinations and Tourism

National Financial Symposium

Featured Speaker at Insurance Symposium

Keynote Speaker at Travel and Tourism Conference

Tom Dougherty of Stealing Share Featured Speaker at Travel Conference

Featured speaker at travel conference
Tom Dougherty

Featured speaker at travel conference

Stealing Share CEO and Senior Strategist, Tom Dougherty, was a featured speaker at travel conference. He was also a moderator at the The Educational Travel Conference.

Now in the 20th year, the Educational Travel Conference is the only forum of its kind dedicated to the education, training and networking priorities of professionals in the business of experiential learning through travel. Nowhere has such a highly qualified group of nonprofit travel planners, suppliers, specialty tour operators and destinations been assembled to focus on the development, operation and marketing of group educational and special interest travel worldwide.

Established in 1987, the Conference was initiated by the Conference Organizer, Mara DelliPriscoli and Travel Learning Connections, Inc., as a pioneering effort to provide highly customized educational programming, professional development and affinity-based networking forums for seasoned travel planners, as well as jumpstart training for newcomers to the field of nonprofit/educational travel. The Conference hosts over 450 delegates absorbed in 3 days of inspired sessions, first-rate social venues and educational rich “experiences” on site. The Conference is purposely kept intimate and small to ensure high quality networking and small group educational experiences with like-minded individuals and/or like organizations.

Designed and operated from its inception as an educational resource, the Educational Travel Conference remains committed to its core objectives:

• Delivering “content rich” conferences and cutting edge agendas

• Promoting planner-supplier partnerships through high quality networking • Building community through affinity connections

• Raising the bar of industry professionalism through training

• Advancing and transforming mission driven programming and responsible tourism agendas

Educational Travel Defined Educational Travel Conference February 21 – 24, Program Leadership and Marketing

February 24 Brand: Permission to be important 10:15 am – 11:30 am Harborside Ballroom D & E Brand is the cornerstone in your marketing mix, the place where the business of your business and the business of your connection to the customers meet.

How do you understand your own brand’s core attributes, how do you market in ways that engage both logic and emotion so that what you offer engages past customers as brand ambassadors, and helps guarantee relationships rather than simply transactions? Tom Dougherty will explain how brand, when properly constructed, is more about anthropology then it is about marketing because brand reflects the values and beliefs of those it wishes to influence. Bobbi Collins, Director, Membership & Business Operations, U.S. Naval Academy Alumni Association Moderator(s): 179 Tom Dougherty, CEO, Senior Strategist, Stealing Share Speaker(s): 179 Linda Peterson, Peterson Skolnick & Dodge 179 

Here is a link to Tom Dougherty’s Speaker page.

Destination market study


Stealing Share Featured Speaker at IMCA Annual Meeting

Tom Dougherty is a Featured Speaker

Branding Strategist and expert in growing market share, Tom Dougherty, CEO of Stealing Share (, has been chosen to be a featured speaker at this years Annual Convention of The Insurance Marketing Communications Association (IMCA) to be held in San Francisco June 25th – 28th.

Speaks To General Session

Featured speaker at symposium
Tom Dougherty

Tom will be addressing the General Session on Tuesday morning and will be speaking on “Stealing Share: Building your brand to grow your market share.” To promote education and development of its members, IMCA holds a four-day annual meeting in June, and when feasible, a one-day seminar in the fall. IMCA is exploring offering one-day seminars or networking sessions on a regional basis. Refer to the calendar of events for dates and locations. Headquartered in Greensboro, NC with an office in NYC, Stealing Share, Inc, creates brand strategies that are designed to increase business’s market share.

According to Dougherty, “Stealing Share has deep category expertise in many business lines. But our clients choose us, not because we are experienced in banking, destination and tourism, B to B or consumer products — They choose us because we are experts in increasing their market share.”


IMCA is an international organization of insurance communications professionals who specialize in marketing, marketing communications, advertising, sales promotion, and public relations. IMCA is a professional industry association whose collective membership represents the insurance and financial services industries throughout the U.S., Canada, Mexico and Bermuda.

The organization represents over 120 companies, including the top five property casualty writers in the country. Tom began his strategic marketing and branding career in Saudi Arabia working for the internationally acclaimed Saatchi & Saatchi. His brand manager at the time referred to Tom as a “marketing genius,” and Tom demonstrated his talents to clients such as Ariel detergent, Pampers and many other brands throughout the Middle East and Northern Africa. After his time overseas, Tom returned to the US where he worked for brand agencies in New York, Philadelphia, and Washington, DC.

He continued to prove himself as a unique and strategic brand builder for global companies. Tom has led efforts for brands such as Procter & Gamble, Kimberly Clark, Fairmont Hotels, Coldwell Banker, Homewood Suites (of Hilton), Tetley Tea, Lexus, Sovereign Bank, and McCormick to name a few. Tom possesses an impressive list of elite clients, but more importantly, Tom possesses a unique knowledge of human behavior. “When we buy product, we are buying ourselves,” he explains.

Tom understands the importance of human behavior and thus demonstrates the ability to create brands that go beyond theory to change this behavior. Tom’s passion for and dedication to the brand business is ultimately what allows him to provide brands with the tools they need to achieve identity and to succeed by stealing share.

Read a market study on insurance here

Read a case study on ProAssurance

Tom Dougherty is Keynote Speaker At Major Travel Conference

Tom Dougherty is Keynote Speaker At Major Travel Conference

Keynote speaker at travel conference
Tom Dougherty

Stealing Share CEO, Tom Dougherty, has been invited to be a keynote speaker at the Governor’s travel/destination conference. The Conference is sponsored by the Colorado Tourism Office and the Office of Economic Development and International Trade. The conference is to be held in Breckenridge, Co. on October 13.

Tom will speak on Positioning a destination to steal market share

“When the stakes are high, it is not enough to simply talk about your destination as a description of amenities and natural features. When today’s travelers make purchase decisions, they are choosing more than just scenery, geological features and activities — they are choosing a vision of themselves. Understand that the clarity of that personal vision defines the influences and the subsequent level of preference. Don’t confuse this brand DNA with your marketing or advertising message — it is so much more than that and is the foundation of truth and permission that makes both of those disciplines more effective.” Tom will explain that the answer is not to spend more and speak more loudly but rather to spend smarter and speak with more clarity and focus.