Bojangles is copying the Biscuitville lady

Bojangles is copying the Biscuitville lady

Bojangles is copying the Biscuitville lady Tom Dougherty, CEO – Stealing Share 18 January 2017 Is this Biscuitville or Bojangles? Bojangles has introduced a new store design. It prominently features a menu item other than chicken – its biscuits. However, a...
McDonalds market share. Not hungry anymore.

McDonalds market share. Not hungry anymore.

McDonalds market share decline Tom Dougherty, CEO – Stealing Share 12 January 2017 McDonalds market share.  — Not hungry anymore. McDonalds market share is dropping. The answer? McRib is back! How long has it been since McDonalds defined the fast food market as...
McCafe brand is still McDonalds

McCafe brand is still McDonalds

McDonalds wants to be Starbucks Tom Dougherty, CEO – Stealing Share 7 December 2016 McDonald’s to overhaul McCafe — fixing the wrong problem. In the latest move that demonstrates has lost its mind, McDonalds is going to overhaul its McCafe brand....
McDonald’s tactics are not enough

McDonald’s tactics are not enough

McDonald’s tactics are not enough Tom Dougherty, CEO – Stealing Share 22 November 2016 Here’s another one of McDonald’s tactics that is an exercise in sheer stupidity. McDonald’s, the fast-food king of the world, is instituting kiosks for...
A Sriracha Big Mac won’t fix the problem

A Sriracha Big Mac won’t fix the problem

Big Mac Big Trouble Tom Dougherty, CEO – Stealing Share 16 November 2016 A Sriracha Big Mac won’t fix the problem McDonald’s is testing a new menu option in central Ohio that is sure to raise some eyebrows as well as the temperature in some consumers’...
The Chipotle brand needs help for customers to return

The Chipotle brand needs help for customers to return

The Chipotle brand needs help for customers to return Tom Dougherty, CEO – Stealing Share 26 October 2016 Brand repair is needed Woe is the Chipotle brand. Its third-quarter results showed net income plummeting nearly 95% versus last year and same store sales...
Even McDonalds burgers are in trouble

Even McDonalds burgers are in trouble

Even McDonalds burgers are in trouble Tom Dougherty, CEO – Stealing Share 12 October 2016 Fast food industry’s new harbinger of doom McDonalds Burgers. If you follow this blog at all, you know that I have written about the fast food category quite a bit...
Extra Crispy Sunscreen does what for KFC?

Extra Crispy Sunscreen does what for KFC?

Extra Crispy Sunscreen does what for KFC? Tom Dougherty, CEO – Stealing Share 25 August 2016 What is KFC thinking? At first, this just seems like a mindless marketing tactic to build on the current campaign starring George Hamilton. I knew it was a thinly veiled...
Mac ‘n Cheetos: Burger King should just change its name

Mac ‘n Cheetos: Burger King should just change its name

Mac ‘n Cheetos: Burger King should just change its name Tom Dougherty, CEO – Stealing Share 29 June 2016 Burger King is the king of out-menuing The internet has been abuzz the last few days with Burger King’s unleashing of their new menu item Mac n’...
KFC goes from creepy to forgettable

KFC goes from creepy to forgettable

KFC goes from creepy to forgettable Tom Dougherty, CEO – Stealing Share 22 June 2016 Look closely at this KFC spot and notice the error I wrote some time ago that the new direction KFC took with its impersonations of Colonel Sanders was creepy. (Even Darrell...
My word, the Whopperrito

My word, the Whopperrito

You’ve got to be kidding me. I have written many times before that Burger King is constantly looking for a true brand identity and continues to try to out-menu the competition. No one changes up its menu more than BK. But hope is not lost. Some local Burger King...