Facebook Advertising. P&G Failure.

Facebook Advertising. P&G Failure.

Facebook Advertising. P&G Failure. Tom Dougherty, CEO – Stealing Share 11 August 2016 Facebook advertising needs to be more emotional I just read an interesting article in the Wall Street Journal about P&G (the largest advertiser on the globe) and...
Facebook as news. Where will it stop?

Facebook as news. Where will it stop?

Do we now view Facebook as news? Is it a news source? After a live, 10-minute video of a police officer shooting a black man (Philando Castile) in Minnesota was posted on Facebook, there is a great deal of chatter about Facebook’s role in news and its responsibility...
Facebook Censorship

Facebook Censorship

Facebook censorship Tom Dougherty, CEO – Stealing Share 27 May 2016 Facebook works under mysterious circumstances I had not really considered the idea of Facebook censorship until yesterday. I write a blog almost everyday on marketing, branding, social issues...
Facebook Politics. Keep it private.

Facebook Politics. Keep it private.

Facebook Politics are NEVER persuasive Facebook politics (posts about political identification) seem to be more and more commonplace today. I’m not so different from you. I have deeply felt political loyalties. However, if you are like me at all, you just cringe to...
Facebook parental leave backs the brand

Facebook parental leave backs the brand

I’ve always had a love-hate relationship with its site, but the Facebook parental leave is one idea I can admire. Facebook has made it too easy to spend a considerable amount of time on general meaninglessness. Lives are often glamorized to unrealistic levels....
Facebook dislike button, yea or nay?

Facebook dislike button, yea or nay?

Way back when I first signed up with Facebook, so long ago in digital years I can’t remember the exact year, I proposed the idea of a dislike button. In truth, the idea was just me trying to understand the rules of social media as, it seemed back then, all forms of it...
The brand of you: What the social media brands mean

The brand of you: What the social media brands mean

The brand of you: What the social media brands mean Tom Dougherty, CEO – Stealing Share 16 April 2014 Which ones you use says a lot about you I’m no different than you. I used several social media brands. I have Facebook and Google+ accounts. My family shares...
Facebook buys WhatsApp. It’s only the beginning.

Facebook buys WhatsApp. It’s only the beginning.

Facebook buys WhatsApp. It’s only the beginning. Tom Dougherty, CEO – Stealing Share 20 February 2014 WhatsApp is the first step in Facebook becoming more It makes so much sense for Facebook to buy WhatsApp that I almost decided not to blog about it. But there...