Corporate Identity and an ugly misguided logo

Corporate Identity and an ugly misguided logo

Ugly logos mean an ugly brand. Who needs that? Corporate identity must agree with your brand Corporate identity and your logo Your corporate identity is all about your company and services. It creates space between your company and the competitors. When properly...
Feliz Navidad to Corona

Feliz Navidad to Corona

The holidays are often ripe for advertisers to trot out their old equity markers, such as Coca-Cola and Santa Claus. Few are stronger than Corona and its simple but effective Oh Tannepalm spot. This will be the 25th straight year that Corona will air the spot, which...