Best Buy’s shopping experience is the worst

Best Buy’s shopping experience is the worst

Best Buy’s shopping experience is the worst Tom Dougherty, CEO – Stealing Share 10 May 2016 Try to figure out the logic, I dare ya Just yesterday I was reminded — once again — that Best Buy is one of the most flawed stores in the retail market. Not to...
AAPL Apple sales shrink

AAPL Apple sales shrink

What is wrong with Apple (AAPL)? It still turned a huge profit (one that most brands would tout as a great quarter) but most investors are worried that the Apple magic is gone as AAPL was down 7% in after-hour trading. iPhone sales did not grow for the first time ever...
Electrolux as a modern idea. A Rebrand

Electrolux as a modern idea. A Rebrand

Electrolux Rebrands Tom Dougherty, CEO – Stealing Share 12 January 2016 Electrolux as a modern idea. A Rebrand The Electrolux Logo showed its age Electrolux is back in the news because Keith McLoughlin, CEO has resigned after the GE deal collapsed. They were in...
The danger of Hoverboards may not matter

The danger of Hoverboards may not matter

Hoverboards Tom Dougherty, CEO – Stealing Share 14 December 2015 The danger of Hoverboards may not matter The hottest item for this holiday season may just blow up underneath your feet. Self-balancing scooters, marketed as hoverboards, are being criticized by...
The Sony hack and its ethical implications

The Sony hack and its ethical implications

The SONY Hack Tom Dougherty, CEO – Stealing Share 16 December 2014 The Sony hack and its ethical implications This Sony hack bothers me. I’ve taken a strong interest to the hack of Sony Pictures Entertainment — and what looking into the leaked documents says...
The SONY Brands. It is like watching an accident happen.

The SONY Brands. It is like watching an accident happen.

MARKET STUDY SONY. A story of brand failure The SONY Brands. It is like watching an accident happen. The SONY Brands. What happened? SONY was once the most powerful brand name in consumer electronics. The free-fall from grace, by this venerable brand has lessons for...
Gateway Computers are failing to captivate buyers

Gateway Computers are failing to captivate buyers

Gateway Computers are failing to captivate buyers What about Gateway Computers?     FROM THE SAN DIEGO TRIBUNE   How now Gateway cow? Poway computer maker abandons folksy prairie image for a hip, urban appeal… Gateway was born. Bruce V. Bigelow...
Marketing best in category never guarantees success

Marketing best in category never guarantees success

Being First does not always win Marketing best in category is no guarantees success Marketing best in category did not help Apple. Until the dawn of smart phones and tablets Marketing best in category. Dispelling Another Brand Myth Marketing best in category can be a...
Software and Electronic Games – Brand Architecture Matters

Software and Electronic Games – Brand Architecture Matters

Software and Electronic Games – Brand Architecture Matters A brand architecture to clarify gaming Know What You Sell Brand development in software and electronic gaming seems like it should be a no-brainer. It is all about brand architecture.  After all, what...
Does best always win? Who is Better?

Does best always win? Who is Better?

Does best win? Does best always win? Who is Better? The Best Brands. Does best always win? Does best always win? The market place is riddled with the remains of good products that have succumbed to market failure and the shells of products that never met their...
RadioShack Mistakes. Avoid Being The Shack

RadioShack Mistakes. Avoid Being The Shack

How to Avoid Being The Shack RadioShack mistakes led to its demise Ah, RadioShack Mistakes. Humans by their very nature are afraid of change. Retailers are too, but a failure to embrace change and anticipate it is exactly what has doomed many retailers in the past....

News gets worse for Best Buy

Tough times continue for Best Buy. The latest news is that the company’s cash-flow expectations were lowered because payments on inventory had to be made earlier than expected. This was not Best Buy’s fault. It received inventory sooner than expected and had to...