PBS has a winner with Daniel Tigers Neighborhood

PBS has a winner with Daniel Tigers Neighborhood

PBS has a winner with Daniel Tigers Neighborhood     Tom Dougherty, CEO – Stealing Share 13 September 2016     My grandchildren have no control over me whatsoever     I’ve written a bunch about my newly minted role as a grandfather....
Dumbing down: Safe Spaces and Trigger Warnings

Dumbing down: Safe Spaces and Trigger Warnings

Dumbing down: Safe Spaces and Trigger Warnings   Tom Dougherty, CEO – Stealing Share 1 September 2016     We are letting down our children Safe Spaces. Trigger Warnings. I think I have heard the last straw in the downfall of the US higher...
Starbucks tuition program is monumental

Starbucks tuition program is monumental

Starbucks might be the most generous company of all time. Just this week, the coffee king agreed to expand its tuition program by adding $250 million towards the college pursuits of full-time and part-time employees. Starbucks isn’t just helping employees pay...
The fallout from Rolling Stone

The fallout from Rolling Stone

The Fallout from Rolling Stone Rolling Stone and the University of Virginia Can a publication that’s been around for 47 years be permanently harmed by one article? Can a movement be doubted because of the mistakes from that article? Those are the questions I’m asking...
It’s not all sunshine for for-profit universities

It’s not all sunshine for for-profit universities

It’s not all sunshine for for-profit universities Tom Dougherty, CEO – Stealing Share 8 September 2014 For-profit universities must beware The fact that a few of the leading for-profit universities are seeing their stock prices rise may seem like good...
Marketing Colleges like they were packaged goods

Marketing Colleges like they were packaged goods

Just like packaged goods Marketing Colleges like they were packaged goods   Marketing Colleges. Are Product Margins Merely Margins of Error?  Marketing colleges. Packaged goods companies continue to fight for every drop of margin they can squeeze out of a crowded...
Rebranding Universities and their marketing messages

Rebranding Universities and their marketing messages

MARKET STUDY Rebranding universities and changing the way they market. “Few, if any, have answer the question why those benefits are important to the prospective student. The ones who uncover that and aggressively market it will see their enrollment...
Rebranding Colleges. How Univerities Failed

Rebranding Colleges. How Univerities Failed

Rebranding Colleges and Universities Rebranding Colleges. How Univerities Failed Rebranding colleges. Rebranding colleges and how college marketing and the marketing of colleges and Universities has failed Consider Rebranding colleges. Introduction Today, the consumer...

Amplify understands what eduction needs

Just about everywhere I look, the seed of technology has blossomed. Take my life as example. My phone, computer and tablet are vital tools that keep me connected, informed and adept in my profession. Strangely, of all the places the tools of technology have hit, there...

Free classes can dilute a university’s brand

The Week recently reported on a popular trend in education: virtual classes offered free by elite universities. While this may sound like an exceptional opportunity for the eager learner, it may not be a wise play for universities. These schools “have partnered with a...

Universities and colleges need to think like a business

What’s going on in universities and colleges.  As the commencement speeches wrap up and the latest university grads make their way into the real world, it is worth a moment to reflect on the world of higher education. The press has been full of articles...

Kentucky is the national champion, but at what cost to its brand?

I am having a tough time liking the University of Kentucky’s brand. Sure, winning the national championship is nothing to scoff at. Neither is garnering a 38-2 record, or going 16-0 in the SEC conference. But what does it say about Kentucky’s brand when the entirety...