Recession. Navigating Downturns and Winning

Recession. Navigating Downturns and Winning

Navigating Economic Downturns Recession. Navigating Downturns and Winning Remaining Calm Around The Recession The “R” Word Recession? One cannot turn on the business news, visit a web portal, or read a newspaper or magazine. Not without being reminded that...
Brexit succession means nobody wins

Brexit succession means nobody wins

The unthinkable happened with Brexit Brexit was a bloodless civil war. We have come along way (or have we?). Time was an obscure Archduke could be assassinated in Bosnia and the whole world would be dragged into a global war later called the First World War in history...
Predicting marketing success. A marketing metric.

Predicting marketing success. A marketing metric.

Predicting The Success of Marketing   Predicting marketing success   Marketing Success and The Human Model | Motivators | Challenges | Desire | Familiarity | Leadership | Affirmation | Scope | Comfort | Change | Community | Summary Predicting Marketing Success....
Aggressive marketing Get Back In The Saddle.

Aggressive marketing Get Back In The Saddle.

Agressive Marketing Aggressive marketing Get Back In The Saddle. Get Back In The Marketing Saddle. Be aggressive While this article was written in the throes of 911, it is still a valuable dissertation on marketing and worth a read. Back To Business The tragic events...
As a Marketer, You Don’t Want the Recession to End

As a Marketer, You Don’t Want the Recession to End

A Recession As a Marketer, You Don’t Want the Recession to End A Recession is an Opportunity Not to be Missed Marketers all over the country are in a constant reactionary mode in light of the current state of the economy. Negative retail sales numbers are...
Creating Preference in Destination and Tourism

Creating Preference in Destination and Tourism

Creating Preference in Destination and Tourism  Destinations and Tourism brands must think beyond features The destination and tourism downturn may very well be the last sector to turn around. Therefore, let’s examine the implications of this slowdown and contraction,...
Rebranding Colleges. How Univerities Failed

Rebranding Colleges. How Univerities Failed

Rebranding Colleges and Universities Rebranding Colleges. How Univerities Failed Rebranding colleges. Rebranding colleges and how college marketing and the marketing of colleges and Universities has failed Consider Rebranding colleges. Introduction Today, the consumer...
The Alibaba IPO: Here comes the new Chinese Revolution

The Alibaba IPO: Here comes the new Chinese Revolution

The Alibaba IPO: Here comes the new Chinese Revolution Tom Dougherty, CEO – Stealing Share 7 May 2014 Alibaba is a more powerful brand than most think You may not have heard of Alibaba, but you’re about to learn all about the world’s largest e-commerce company....

The death of USPS by a thousand cuts

I have yet to find a company that has succeeded by taking what has already failed at and made it worse in order to achieve improvements. However, USPS looks it will give it a whirl. The USPS is in a bad spot financially. Trying to regain viability while down...

Grocery store loyalty programs go unnoticed until it’s too late

I am pretty sure that grocery stores have never viewed their rewards programs as a way to attract customers, but just to keep them. Because, for the most part, preference in grocery stores is based on location, especially in the absence of meaningful brands. Oh, there...

GM to give all the electric car expertise to China

It is deja vous all over again. The Wall Street Journal had a story almost a year ago about manufacturers of high-speed rail that were furious China “stole ”the intellectual property needed to build these trains. QINGDAO, China—When the Japanese and European companies...