Affinity programs and why they fail.

Affinity programs and why they fail.

Affinity programs and why they fail. Brand Affinity programs and why they fail. Affinity Programs Rarely Create Affinity Almost all businesses from retailers to transportation companies have affinity programs designed to foster brand loyalty. Most work very poorly and...
CVS Tobacco. Drop the cigs. Why it’s happening now.

CVS Tobacco. Drop the cigs. Why it’s happening now.

The CVS Tobacco Ban Tom Dougherty, CEO – Stealing Share 29 November 2016 CVS Tobacco. Drop the cigs. Why it’s happening now CVS Tobacco part ways The most interesting part for me about the CVS tobacco ban. And, no longer selling cigarettes at its 7,600...
Rite Aid Pharmacy. A strategy for the brand.

Rite Aid Pharmacy. A strategy for the brand.

A strategy for the Rite Aid brand Tom Dougherty, CEO – Stealing Share 31 July 2013 My humblest recommendation to Rite Aid Rite Aid Pharmacy. The drug store chains have always had a hard time defining who their customers are, which is a key tenet in developing a...
Walgreens brand looks to new leadership

Walgreens brand looks to new leadership

Walgreens brand looks to new leadership Tom Dougherty, CEO – Stealing Share 23 October 2012 Is there any difference between the Walgreens brand and those of its competitors? As Walgreens installs Brad Fluegel as its new chief strategy officer, a few words of...
Walgreens is the largest prescription drug buyer in the world

Walgreens is the largest prescription drug buyer in the world

Walgreens is the largest prescription drug buyer in the world Tom Dougherty, CEO – Stealing Share 22 June 2012 Walgreens can do better In the battle over prescription drugs, Walgreens has announced its plans to purchase European Health and Beauty’s...