The Amazon Fresh will be a winner for sure

The Amazon Fresh will be a winner for sure

Amazon Fresh Tom Dougherty, CEO – Stealing Share 17 May 2016 The Amazon Fresh will be a winner for sure Amazon Fresh. Amazon is not just a threat for retailers. Now, supermarkets will be too. The Wall Street Journal recently reported that the online retail giant...
Rebranding a Bank. Is Banking a Commodity?

Rebranding a Bank. Is Banking a Commodity?

Rebranding Banks Rebranding a Bank. Is Banking a Commodity? Rebranding a Bank. Paying Before The Pump.  It seems counter intuitive to believe rebranding a bank to be a vital element when creating value. At least, for what is commonly labeled a commodity product....
Branding Supermarkets. Trouble Ahead.

Branding Supermarkets. Trouble Ahead.

The Supermarkets Branding Supermarkets Why don’t they try branding supermarkets Branding supermarkets? It may come as a surprise to the category of supermarket chains to learn that almost to a fault, none of them owns a brand. They think they do, but they do not. The...
Best Buy brand promise not lived up to this holiday season

Best Buy brand promise not lived up to this holiday season

Best Buy brand promise not lived up to this holiday season Tom Dougherty, CEO – Stealing Share 3 January 2012 Best Buy isn’t the best at anything One of the greatest branding faux pas a company can make is failing to deliver on its brand promise. Let’s...