Ameriprise rebranding is on the right track

Ameriprise rebranding is on the right track

Ameriprise. Be Brilliant. Tom Dougherty, CEO – Stealing Share 20 April 2017 Ameriprise has a winning brand theme. In Financial Planning, Ameriprise has a brand The brand of Ameriprise stands out in a sea of financial planning companies. It’s not that it is the...
SECU

SECU

The Rebranding of SECU State Employees Credit Union of Maryland-SECU State Employees Credit Union of Maryland. With the anger over Wall Street and unfair fees, people are fed up with banks. Taking your accounts to another bank however, just means more of the same....
Banks Should Cut Advertising Now

Banks Should Cut Advertising Now

Bank Marketing is a waste Banks Should Stop Advertising Now   Cut Advertising.Wasted Advertising Dollars Banks should cut advertising. They shouldn’t spend one more dollar on advertising. That is, until they can get right. Currently, banks are simply wasting...
Bank Marketing. Credit Union Marketing.

Bank Marketing. Credit Union Marketing.

Marketing Banks and Credit Unions Bank Marketing. Credit Union Marketing. Bank Marketing Is just Plain Terrible If the financial crisis has taught us anything about bank marketing it is that financial institutions will never learn. But maybe they just don’t want to....
Tom Dougherty invited back as Speaker – Stealing Share

Tom Dougherty invited back as Speaker – Stealing Share

Stealing Share invited back as featured banking speaker Tom Dougherty, Stealing Share CEO, to speak   Stealing Share CEO and Senior Strategist, Tom Dougherty, is invited to be a featured speaker at the National Financial Symposium once again. After a strong reception...
Credit Union Rebranding. Rebrands SECU of Maryland

Credit Union Rebranding. Rebrands SECU of Maryland

Rebranding SECU Credit Union Rebranding. Rebrands SECU of Maryland SECU of Maryland. Credit Union Rebranding STEALING SHARE SPEARHEADS CREDIT UNION REBRANDING Brand firm conducts research, develops brand for SECU of Maryland GREENSBORO, NC – August 10, 2010 – Credit...
Rebranding Banks and Credit Unions

Rebranding Banks and Credit Unions

Banks and Credit Unions Rebranding Banks and Credit Unions Change is everywhere The banking industry is going through another of its transition periods as banks come to understand that they are more closely aligned with the service sector than they are with the...
Bank, credit union marketing in a mature market

Bank, credit union marketing in a mature market

Bank, credit union marketing in a mature market The only way to grow in a mature market is to steal share Credit union marketing in a mature market is a tall task. The competition to increase market share has gotten more intense regardless of business category. The...