Remembering the great Steve Jobs

Remembering the great Steve Jobs

Remembering the great Steve Jobs Tom Dougherty, CEO – Stealing Share 5 October 2016   Steve Jobs understood brand better than anyone   Today marks the fifth anniversary of Steve Jobs’ death. If you are like me, it is amazing that it has been that...
AAPL Apple sales shrink

AAPL Apple sales shrink

What is wrong with Apple (AAPL)? It still turned a huge profit (one that most brands would tout as a great quarter) but most investors are worried that the Apple magic is gone as AAPL was down 7% in after-hour trading. iPhone sales did not grow for the first time ever...
HP splits into two: A lesson in brand repair

HP splits into two: A lesson in brand repair

HP Brand Repair Tom Dougherty, CEO – Stealing Share 6 October 2014 HP splits into two: A lesson in brand repair. The splitting of HP into two companies is only the start to brand repair. One tactic of brand repair is to distance yourself from the damaged part of...
Gateway Computers are failing to captivate buyers

Gateway Computers are failing to captivate buyers

Gateway Computers are failing to captivate buyers What about Gateway Computers?     FROM THE SAN DIEGO TRIBUNE   How now Gateway cow? Poway computer maker abandons folksy prairie image for a hip, urban appeal… Gateway was born. Bruce V. Bigelow...
Intel Branding: To Brand or Not to Brand

Intel Branding: To Brand or Not to Brand

The intelligence of Intel’s branding Intel Branding. Why Some Brands Work Intel branding In general, BMW, Chrysler, Chevy, and Ford all get the job done, but BMW does it a little better and with more style. The BMW is more expensive, but you get what you pay...
Marketing best in category never guarantees success

Marketing best in category never guarantees success

Being First does not always win Marketing best in category is no guarantees success Marketing best in category did not help Apple. Until the dawn of smart phones and tablets Marketing best in category. Dispelling Another Brand Myth Marketing best in category can be a...

Even Microsoft has a hard time seeing the future

There is a simple fact about technology. It always moves forward. When Steve Jobs introduced the concept of the iPod and iTunes, Sony – the company best positioned to develop them because of its huge music inventory – thought Jobs was insane and declined his offer....

We are officially in the post-PC world

Bad news for PC makers, especially the ones that carry Windows 8. According to International Data Corporation, shipments of personal computers have fallen 14 percent from last year. There are numerous reasons for this. Among them is the increased use of mobile phones...

Cable TV’s time is running out

Many  of us would love to get rid of our cable TV provider.  The cost is out-of-whack high and – with the availability of digital and mobile television – cable is fast becoming irrelevant. A Belkin and Harris survey of many disgruntled cable customers...

Surprising developments at Dell

Michael Dell, the founder of Dell Computer, looked like a cinch to reclaim private ownership of the company as recently as last month. Hold on. New bidders have arrived. Dell The Blackstone Group and Carl Ichan are making moves, which is very surprising. Dell has been...

Fujitsu’s attempt to attract women a little insulting

Fujitsu has developed a laptop specifically for women, which smells like a strategic mistake to me. The “Floral Kiss,” as its called, will debut in Japan on November 2. This is one concept that should have been crumpled and tossed to the drawing room floor. Boasting a...

Microsoft Surface, tablets are risky.

To no one’s surprise, Microsoft will be releasing its own line of tablets, called the Microsoft Surface, and, while its tablet cover/keyboard is a pretty darn cool spin on things, I am not sure how the actual tablet will do. My issue with tablets is that Apple...