Remembering the great Steve Jobs

Remembering the great Steve Jobs

Remembering the great Steve Jobs Tom Dougherty, CEO – Stealing Share 5 October 2016   Steve Jobs understood brand better than anyone   Today marks the fifth anniversary of Steve Jobs’ death. If you are like me, it is amazing that it has been that...
AAPL Apple sales shrink

AAPL Apple sales shrink

What is wrong with Apple (AAPL)? It still turned a huge profit (one that most brands would tout as a great quarter) but most investors are worried that the Apple magic is gone as AAPL was down 7% in after-hour trading. iPhone sales did not grow for the first time ever...
HP splits into two: A lesson in brand repair

HP splits into two: A lesson in brand repair

HP Brand Repair Tom Dougherty, CEO – Stealing Share 6 October 2014 HP splits into two: A lesson in brand repair. The splitting of HP into two companies is only the start to brand repair. One tactic of brand repair is to distance yourself from the damaged part of...
Gateway Computers are failing to captivate buyers

Gateway Computers are failing to captivate buyers

Gateway Computers are failing to captivate buyers What about Gateway Computers?     FROM THE SAN DIEGO TRIBUNE   How now Gateway cow? Poway computer maker abandons folksy prairie image for a hip, urban appeal… Gateway was born. Bruce V. Bigelow...
Intel Branding: To Brand or Not to Brand

Intel Branding: To Brand or Not to Brand

The intelligence of Intel’s branding Intel Branding. Why Some Brands Work Intel branding In general, BMW, Chrysler, Chevy, and Ford all get the job done, but BMW does it a little better and with more style. The BMW is more expensive, but you get what you pay...
Marketing best in category never guarantees success

Marketing best in category never guarantees success

Being First does not always win Marketing best in category is no guarantees success Marketing best in category did not help Apple. Until the dawn of smart phones and tablets Marketing best in category. Dispelling Another Brand Myth Marketing best in category can be a...
Even Microsoft has a hard time seeing the future of technology

Even Microsoft has a hard time seeing the future of technology

Even Microsoft has a hard time seeing the future of technology Tom Dougherty, CEO – Stealing Share 15 July 2013 Few things stay the same in technology There is a simple fact about the future of technology. It always moves forward. When Steve Jobs introduced the...
We are officially in the post PC world

We are officially in the post PC world

We are officially in the post PC world Tom Dougherty, CEO – Stealing Share 15 April 2013 It’s all tablets and phones now Bad news for PC makers, especially the ones that carry Windows 8. According to International Data Corporation, shipments of...
Time is running out for cable TV companies

Time is running out for cable TV companies

Time is running out for cable TV companies Tom Dougherty, CEO – Stealing Share 4 April 2013 There must be a new cable TV model coming soon Many of us would love to stick to cable TV companies. The cost is out-of-whack high and – with the availability of...
Surprising developments at Dell may save it

Surprising developments at Dell may save it

Surprising developments at Dell may save it Tom Dougherty, CEO – Stealing Share 26 March 2013 Even if Dell is saved, there’s much work to do Michael Dell, the founder of Dell Computer, looked like a cinch to reclaim private ownership of the company as...
Fujitsu’s attempt to attract women a little insulting

Fujitsu’s attempt to attract women a little insulting

Fujitsu’s attempt to attract women a little insulting Tom Dougherty, CEO – Stealing Share 26 October 2012 And it just doesn’t make any sense Fujitsu has developed a laptop specifically for women, which smells like a strategic mistake to me. The...
The Microsoft tablet, the Surface, is risky

The Microsoft tablet, the Surface, is risky

The Microsoft tablet, the Surface, is risky Tom Dougherty, CEO – Stealing Share 20 June 2012 Will a Microsoft tablet take root? To no one’s surprise, Microsoft will be releasing its own Microsoft tablet, called the Microsoft Surface, and, while its tablet...