Should you accept the ALS Ice Bucket Challenge?

Should you accept the ALS Ice Bucket Challenge?

ALS and Fundraising Tom Dougherty, CEO – Stealing Share 19 August 2014 Should you accept the ALS Ice Bucket Challenge? ALS is a terrible diagnosis. If you’ve been on Facebook at all recently, there’s one ongoing thread you haven’t missed: The ALS Ice Bucket...
Public Policy. Changing Behavior

Public Policy. Changing Behavior

The Branding of Public Policy Public Policy. Changing Behavior Making Associations and Public Policy Persuasive Welfare Reform In public policy, When faced with the challenges of welfare reform, Philadelphia utilized strategic advertising to change behavior. The brain...