Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
The Chipotle brand needs help for customers to return

The Chipotle brand needs help for customers to return

The Chipotle brand needs help for customers to return Tom Dougherty, CEO – Stealing Share 26 October 2016 Brand repair is needed Woe is the Chipotle brand. Its third-quarter results showed net income plummeting nearly 95% versus last year and same store sales...
The massacre at the Pulse is too much to bear

The massacre at the Pulse is too much to bear

I’ve been beating myself up all day for having not written about the tragedy at the Orlando nightclub Pulse until now. But then, I haven’t really had the words needed to write about it until now either. My heart is broken. In the wake of this act of hatred (because it...
Brand relaunch. Important elements.

Brand relaunch. Important elements.

Parts of a Brand Relaunch Brand relaunch. Important elements. Brand Relaunch. What are all the considerations? When it becomes necessary to have a brand relaunch it has become quite evident to the marketing group that the brand is underperforming. Even if usage has...
Predicting marketing success. A marketing metric.

Predicting marketing success. A marketing metric.

Predicting The Success of Marketing   Predicting marketing success   Marketing Success and The Human Model | Motivators | Challenges | Desire | Familiarity | Leadership | Affirmation | Scope | Comfort | Change | Community | Summary Predicting Marketing Success....
Analyzing Brand Position for Opportunity

Analyzing Brand Position for Opportunity

Analyzing your brand Analyzing Brand Position for Opportunity A process for analyzing brand position When looking at a category when you are developing a brand position and message to steal market share it is of vital importance that you develop models for assessing...
Change Ad Agencies. Fix Your Brand

Change Ad Agencies. Fix Your Brand

Changing Ad Agencies Change Your Ad Agency or Fix Your Brand The Ad Agency Carousel or  Fix Your Brand A powerful brand strategy influences everything that the brand touches. It provides focus, clarity of purpose and is the wellspring of future business success....
Building a global brand presence and preference

Building a global brand presence and preference

Building a global brand presence and preference Branding to be preferred across the globe   The global brand is one of the most exciting efficiencies in business. Global branding allows tremendous economies of scale, especially in marketing communications investments....
Embrace Change. That Scary Thought

Embrace Change. That Scary Thought

The Idea of Change Embrace Change. That Scary Thought Embrace Change it is the Brands Advantage Our world is increasingly becoming smaller by the minute. It’s not just the speed by which we communicate (instantly) that makes it smaller or even how we’ve all recently...
Consumers change too. You should too.

Consumers change too. You should too.

Consumers change too. You should too. Change is not your enemy You cannot turn on the TV, surf the Internet, or open up a newspaper without seeing something on the “economic slowdown” or whatever the media have decided to call it that day. Our current state of...
Market share responsibility. The CEO owns it.

Market share responsibility. The CEO owns it.

The CEO’s Job Market share responsibility. The CEO owns it. Market share responsibility. Advertising alone won’t save you. Market share responsibility. Who owns it?  It won’t provide you with the fuel to succeed in the global competitive market place. Don’t...
Lessons We Can Learn From Starbucks Failure

Lessons We Can Learn From Starbucks Failure

Lessons We Can Learn From Starbucks Failure Starbucks Failure What is it about the Starbucks failure? If anything, Starbucks is a victim of its own business success. It is a case study in what happens when a business confuses its business success with brand success....