Political ideology ruins government

Political ideology ruins government

Political Ideology Creates Broken Government Tom Dougherty, CEO – Stealing Share 18 May 2017 Political ideology. Stop the madness. Political ideology The whole world is in political strife. And I believe the root cause is political ideology. It’s not surprising....
Sears Amazon. Amazon is the old Sears Roebuck.

Sears Amazon. Amazon is the old Sears Roebuck.

Amazon is the new Sears Tom Dougherty, CEO – Stealing Share 10 February 2017 Sears Amazon. Amazon is the old Sears Roebuck. I’ll explain the Roebuck part of Sears Roebuck in a minute. Yesterday, I happened upon a song while driving home from the office. It was...
Fake News. Survivalists. No thank you.

Fake News. Survivalists. No thank you.

Fake News and Survivalists. I’m Scared. Tom Dougherty, CEO – Stealing Share 26 January 2017 Fake News and The End of Everything Survivalists have always seemed on the outside looking in to me. Fake news and alternative facts never seemed really dangerous...
Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
The Chipotle brand needs help for customers to return

The Chipotle brand needs help for customers to return

The Chipotle brand needs help for customers to return Tom Dougherty, CEO – Stealing Share 26 October 2016 Brand repair is needed Woe is the Chipotle brand. Its third-quarter results showed net income plummeting nearly 95% versus last year and same store sales...
The massacre at the Pulse is too much to bear

The massacre at the Pulse is too much to bear

I’ve been beating myself up all day for having not written about the tragedy at the Orlando nightclub Pulse until now. But then, I haven’t really had the words needed to write about it until now either. My heart is broken. In the wake of this act of hatred (because it...
Brand relaunch. Important elements.

Brand relaunch. Important elements.

Parts of a Brand Relaunch Brand relaunch. Important elements. Brand Relaunch. What are all the considerations? When it becomes necessary to have a brand relaunch it has become quite evident to the marketing group that the brand is underperforming. Even if usage has...
The Amazon Fresh will be a winner for sure

The Amazon Fresh will be a winner for sure

Amazon Fresh Tom Dougherty, CEO – Stealing Share 17 May 2016 The Amazon Fresh will be a winner for sure Amazon Fresh. Amazon is not just a threat for retailers. Now, supermarkets will be too. The Wall Street Journal recently reported that the online retail giant...
Predicting marketing success. A marketing metric.

Predicting marketing success. A marketing metric.

Predicting The Success of Marketing   Predicting marketing success   Marketing Success and The Human Model | Motivators | Challenges | Desire | Familiarity | Leadership | Affirmation | Scope | Comfort | Change | Community | Summary Predicting Marketing Success....
Analyzing Brand Position for Opportunity

Analyzing Brand Position for Opportunity

Analyzing your brand Analyzing Brand Position for Opportunity A process for analyzing brand position When looking at a category when you are developing a brand position and message to steal market share it is of vital importance that you develop models for assessing...
Change Ad Agencies. Fix Your Brand

Change Ad Agencies. Fix Your Brand

Changing Ad Agencies Change Your Ad Agency or Fix Your Brand The Ad Agency Carousel or  Fix Your Brand A powerful brand strategy influences everything that the brand touches. It provides focus, clarity of purpose and is the wellspring of future business success....
Building a global brand presence and preference

Building a global brand presence and preference

Building a global brand presence and preference Branding to be preferred across the globe   The global brand is one of the most exciting efficiencies in business. Global branding allows tremendous economies of scale, especially in marketing communications investments....