Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts Tom Dougherty, CEO – Stealing Share 30 June 2016 Honey Nut Cheerios hits a home run Honey Nut Cheerios is one of General Mill’s flagship brands. The cereal market is in a death spiral (read our in-depth market study on the...
Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts

 Cheerios Tom Dougherty, CEO – Stealing Share 30 June 2016 Honey Nut Cheerios Healthy Hearts Honey Nut Cheerios hits a home run Honey Nut Cheerios is one of General Mill’s flagship brands. The cereal market is in a death spiral (read our in-depth market study on...
What Kellogg cereals (and others) need to do

What Kellogg cereals (and others) need to do

What Kellogg cereals (and others) need to do Tom Dougherty, CEO – Stealing Share 27 February 2015 Breakfast cereals are all in the same boat On this snowy and cold North Carolina Friday, I wanted to point out a story in Bloomberg Business about the rise and fall...
Cinnamon Toast Crunch to try a different audience

Cinnamon Toast Crunch to try a different audience

Cinnamon Toast Crunch Tom Dougherty, CEO – Stealing Share 29 November 2016 Cinnamon Toast Crunch Will adults come back to eating cereal? Now this is interesting. As some of you might know, we posted an in-depth study of the breakfast cereal market and came away...
The layoffs at General Mills is only the beginning

The layoffs at General Mills is only the beginning

Cold cereals must do something drastic – and quickly.   Tom Dougherty, CEO – Stealing Share 1 October 2014 The layoffs at General Mills is only the beginning A few months ago, we took a hard look at the cold cereal breakfast brands and found that the...
Marketing products does not work. Today, we must market ideas.

Marketing products does not work. Today, we must market ideas.

Marketing Products? Tom Dougherty, CEO – Stealing Share 8 August 2014 Marketing products does not work. Today, we must market ideas. Think about this for just a moment. The way in which we go about marketing products has changed. Even just a decade ago, has...
Kashi caught in the organic/natural trap

Kashi caught in the organic/natural trap

Kashi caught in the organic/natural trap Tom Dougherty, CEO – Stealing Share 30 April 2012 Kashi caught in the organic/natural trap The recent case of Kashi cereal being blasted on social media for not being organic even though it claims a position of “natural”...