A case study in rebranding GlenGuard

A case study in rebranding GlenGuard

A case study in rebranding: GlenGuard Research returned a new idea Rebranding GlenGuard is a great example of the rebranding process. The world of fire resistant (FR) fabrics is a complicated one because its providers have several audiences to reach. There are...
American Fidelity. Rebranding insurance.

American Fidelity. Rebranding insurance.

American Fidelity. A case study in branding insurance. How we helped American Fidelity find the right brand promise American Fidelity is one of the leading providers of supplemental insurance and benefits, Specializing in auto dealerships, education, municipalities...
TriVantage

TriVantage

TriVantage Textile Distribution. Customers of TriVantage are awning and marine fabricators and installers who need their orders quickly and without complication. Stealing Share combined the utility of logistics with the feeling of expression to create a brand that...

Integra

Integra LifeSciences. For surgeons, uncertainty must be limited in order for them to do their work with confidence. In a sea of blue, Stealing Share created a brand of order, simplicity and differentiation for a company who makes thousands of skus and in a myriad of...
Hotel Rebranding: Aim For Intelligence

Hotel Rebranding: Aim For Intelligence

Rebranding Hotels Hotel Rebranding: Aim For Intelligence Holiday Inn Express. Hotel rebranding This examination of the Holiday Inn Express hotel rebranding considers the pitfalls of humor, and whether its “Stay Smart” campaign (unveiled in 1998) works. The...
Brand Development in Telecom and B2B- TelWorx

Brand Development in Telecom and B2B- TelWorx

The Rebranding of Telworx Brand Development in Telecom and B2B- TelWorx Brand development in telecom. TelWorx TelWorx Communications, LLC. is a certified provider of new, surplus and de-installed telecommunications equipment and services. They help customers rapidly...
First Financial Bank – Market Share – Brand Mergers

First Financial Bank – Market Share – Brand Mergers

First Financial Bank First Financial Bank – Market Share First Financial Bank – Market Share – Brand Mergers First Financial Bank (FFB) is Headquartered in Hamilton, Ohio, First Financial Bancorp is a $3.7 billion publicly owned bank holding company...
Freightliner brand study considers market trends

Freightliner brand study considers market trends

Freightliner brand study considers market trends Owner Operators focus of Frieghtliner study   The Freightliner brand represents the largest heavy-duty truck manufacturer in North America. Also, it is a leading producer of medium-duty trucks and specialized commercial...
Hospital rebranding. Medical Center Business.

Hospital rebranding. Medical Center Business.

Hospital Rebranding Hospital rebranding. Medical Center Business. Hospital Rebranding Background Hospital rebranding is exactly what we did for Bryn Mawr Rehab Hospital. They promised that they were “Providing the Latest in Physical Medicine and...
Fat Tire Brand Strategy. New Belgium.

Fat Tire Brand Strategy. New Belgium.

Fat Tire Rebranding Fat Tire Brand Strategy. New Belgium.   The Fat Tire brand strategy and the beer category The Beer market is a funny space. And the Fat Tire Brand Strategy says so. When asked why they prefer the brand of beer they prefer the knee-jerk response...
Destination and Tourism Brand Development Pinehurst CVB

Destination and Tourism Brand Development Pinehurst CVB

Destination and Tourism Brand Development Pinehurst CVB Uncovering clarity Rebranding a Destination Pinehurst Brand Development The Challenge for the Pinehurst Brand Development Pinehurst Brand Development meant strategically, we focused on the avid golf market so as...
Syngenta AgriEdge Crop Protection Brand Development

Syngenta AgriEdge Crop Protection Brand Development

Syngenta AgriEdge Crop Protection Brand Development Making the AgriEdge brand simpler Syngenta is a leader in crop protection, and ranks third in the high-value commercial seeds market. Sales in 2005 were approximately $8.1 billion. Syngenta employs more than 19,000...