Alternative Facts and Newspaper Rebranding

Alternative Facts and Newspaper Rebranding

Fake News and Alternative Facts Tom Dougherty, CEO – Stealing Share 9 February 2017 Alternative Facts and Newspaper Rebranding Alternative Facts and fake news are the new headlines. (Read a blog I wrote on fake news here.) The White House has created a new genre...
Super Bowl problem. Super Bowl 51.

Super Bowl problem. Super Bowl 51.

Super Bowl Problem #51 Tom Dougherty, CEO – Stealing Share 2 February 2017 Super Bowl problem. Super Bowl 51. The Super Bowl Problem The Super Bowl problem is a new one but it is not the only one. The NFL has a lot of problems on its docket. CTE. Falling...
A market study in the era of Peak TV

A market study in the era of Peak TV

Peak TV A market study in the era of Peak TV The winners and losers of Peak TV, and what Apple TV can do about it We are living in the world of Peak TV, a term coined by FX President John Landgraf a few years ago – and he was right in many ways. We are living in an...
Facebook as news. Where will it stop?

Facebook as news. Where will it stop?

Do we now view Facebook as news? Is it a news source? After a live, 10-minute video of a police officer shooting a black man (Philando Castile) in Minnesota was posted on Facebook, there is a great deal of chatter about Facebook’s role in news and its responsibility...
Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts Tom Dougherty, CEO – Stealing Share 30 June 2016 Honey Nut Cheerios hits a home run Honey Nut Cheerios is one of General Mill’s flagship brands. The cereal market is in a death spiral (read our in-depth market study on the...
Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts

 Cheerios Tom Dougherty, CEO – Stealing Share 30 June 2016 Honey Nut Cheerios Healthy Hearts Honey Nut Cheerios hits a home run Honey Nut Cheerios is one of General Mill’s flagship brands. The cereal market is in a death spiral (read our in-depth market study on...
Bing It and Uncle Buck

Bing It and Uncle Buck

Bing it. I mean Google it. Go ahead and Bing it. Sounds a bit odd doesn’t it? Yet that is exactly the phrase used in the ABC Television Series Uncle Buck. Pretty obvious that Microsoft paid heavily for the endorsement. So heavily that its product placement was...
Is ESPN even relevant anymore?

Is ESPN even relevant anymore?

Is ESPN even relevant anymore? Tom Dougherty, CEO – Stealing Share 10 February 2016 Does anybody watch SportsCenter anymore? Disney announced yesterday that profits were up by 28%, but there was a disturbing nugget in the ensuing conference call with analysts....
ESPN shuts down Grantland

ESPN shuts down Grantland

Sad news: Grantland is no longer. The biggest disappointment of my day so far is not being able to visit the Grantland website and see what stories are waiting for me this morning. That’s because parent company ESPN pulled the plug on the sports/culture site on...
The Donald Trump debate continues

The Donald Trump debate continues

(If you watched the debate, share your thoughts in a short survey here)Tonight, the top 10 polling Republicans face off in the first of the Republican Presidential debates (or as I call it… the Donald Trump Debate). The Donald Trump debate is interesting because...
Hannah and her horse or Eli Manning

Hannah and her horse or Eli Manning

Hannah and her horse or Eli Manning Tom Dougherty, CEO – Stealing Share 3 August 2015 DirecTV didn’t know what it had Based upon the public response to my blog on the DirecTV Hannah and Her Horse debacle, it looks as though DirecTV is coming around to...
Are Newspapers Dying? Can they be saved?

Are Newspapers Dying? Can they be saved?

Rescuing Newspapers from Death Newspapers dying and the Power of Brand Everywhere I look I see newspapers dying Of all the changes that modern technology has ushered in, nothing is more distressing than newspapers dying. Across the globe, newsrooms are clipping the...