McDonalds market share. Not hungry anymore.

McDonalds market share. Not hungry anymore.

McDonalds market share decline Tom Dougherty, CEO – Stealing Share 12 January 2017 McDonalds market share.  — Not hungry anymore. McDonalds market share is dropping. The answer? McRib is back! How long has it been since McDonalds defined the fast food market as...
Breakfast cereal and the breakfast food market

Breakfast cereal and the breakfast food market

MARKET STUDY A market study on the breakfast cereal category An in-depth market study on the supermarket breakfast cereal and category A brief history of Breakfast Cereal Breakfast cereal, especially those loaded with sugar, are losing market share to a whole host of...
A healthy Taco Bell is not believable

A healthy Taco Bell is not believable

If you look at the fast food marketplace, the brands – McDonalds, Burger King, Wendy’s, Taco Bell, etc., – are in chaos. And that’s being kind. They are fighting with every last bit of strength to reposition themselves in the marketplace as sales are...
McDonalds fails to be believable

McDonalds fails to be believable

McDonalds fails to be believable Tom Dougherty, CEO – Stealing Share 7 May 2015 McDonalds is losing share to other fast food and casual restaurants. Not too surprising from my perspective because the amount of competition has increased beyond belief. The choices...
McDonalds fails to be believable. Loses ground.

McDonalds fails to be believable. Loses ground.

The Failure of McDonalds Tom Dougherty, CEO – Stealing Share 7 May 2015 McDonalds fails to be believable. Loses ground. McDonalds fails. Brand problems. McDonalds seems to be losing share to other fast food and casual restaurants. Not too surprising from my...
Taco Bell, breakfast defectors

Taco Bell, breakfast defectors

Taco Bell, breakfast defectors   Tom Dougherty, CEO – Stealing Share 20 April 2015   Could Taco Bell take breakfast market share?   Taco Bell, which has a disadvantage in entering the breakfast daypart, is taking that disadvantage head-on with its...
What Kellogg cereals (and others) need to do

What Kellogg cereals (and others) need to do

What Kellogg cereals (and others) need to do Tom Dougherty, CEO – Stealing Share 27 February 2015 Breakfast cereals are all in the same boat On this snowy and cold North Carolina Friday, I wanted to point out a story in Bloomberg Business about the rise and fall...
Denny’s to open up The Den

Denny’s to open up The Den

Denny’s new concept in a crowded space Tom Dougherty, CEO – Stealing Share 20 February 2015 Denny’s to open up The Den We all love breakfast. There’s no getting around it that eggs, coffee and whatever else you want to include in that category is...
Dunkin’ Donuts desperately needs a rebrand

Dunkin’ Donuts desperately needs a rebrand

Dunkin’ Donuts desperately needs a rebrand Tom Dougherty, CEO – Stealing Share 27 October 2014 There are better options for Dunkin’ Donuts The latest growth opportunity for fast food restaurants is breakfast, which has largely been dominated by those...
Cinnamon Toast Crunch to try a different audience

Cinnamon Toast Crunch to try a different audience

Cinnamon Toast Crunch Tom Dougherty, CEO – Stealing Share 29 November 2016 Cinnamon Toast Crunch Will adults come back to eating cereal? Now this is interesting. As some of you might know, we posted an in-depth study of the breakfast cereal market and came away...
The layoffs at General Mills is only the beginning

The layoffs at General Mills is only the beginning

Cold cereals must do something drastic – and quickly.   Tom Dougherty, CEO – Stealing Share 1 October 2014 The layoffs at General Mills is only the beginning A few months ago, we took a hard look at the cold cereal breakfast brands and found that the...
Marketing products does not work. Today, we must market ideas.

Marketing products does not work. Today, we must market ideas.

Marketing Products? Tom Dougherty, CEO – Stealing Share 8 August 2014 Marketing products does not work. Today, we must market ideas. Think about this for just a moment. The way in which we go about marketing products has changed. Even just a decade ago, has...