B2B Rebranding. Business’s Greatest Asset.

B2B Rebranding. Business’s Greatest Asset.

Rebranding in B2B B2B Rebranding. Business’s Greatest Asset. B2B rebranding seems like a luxury to many. Because, so much of the business-to-business success is from direct sales. (See a Glen Guard B2B case study here). As a result, B2B marketing is often...
Global Branding Experts. How do you choose?

Global Branding Experts. How do you choose?

Branding in different cultures Global Branding Experts. How do you choose? Global Branding Experts Is there a difference between being global branding experts and developing unique brands in unique cultures? Global branding experts need more than just experience in...
Best brand companies. Go ahead and pick one.

Best brand companies. Go ahead and pick one.

The Greatest Branding Companies Best brand companies. Go ahead and pick one.  Who are the best brand companies? It’s easy to make a complete list of the best brand companies. There are many branding companies and brand consultants that think they belong on that list....
McDonalds market share. Not hungry anymore.

McDonalds market share. Not hungry anymore.

McDonalds market share decline Tom Dougherty, CEO – Stealing Share 12 January 2017 McDonalds market share.  — Not hungry anymore. McDonalds market share is dropping. The answer? McRib is back! How long has it been since McDonalds defined the fast food market as...
Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
Rebranding elements to grow market share

Rebranding elements to grow market share

The Intricate parts of a rebrand Rebranding elements to grow market share Rebranding elements go far beyond just the logo and color palette. The new brand identity needs to reside in everything you do, say or imply. Stealing Share creates and manages all of those...
La Croix overtaking soda during slump

La Croix overtaking soda during slump

La Croix overtaking soda during slump Tom Dougherty, CEO – Stealing Share 14 December 2016 La Croix is a hit, but it needs to beware of getting cute. My son threw a birthday party for his daughter this weekend. As usual, he had drinks for the guests, like soda,...
Pop Culture lives on coolness

Pop Culture lives on coolness

Pop Culture relies on fashion sensabilitites Pop culture is a risky brand business. I heard a report this morning on Marketplace about Volkswagen. Basically, the report focused on the effects of the VW settlement on the automaker’s product development pipeline....
Durant moves on but something is lost

Durant moves on but something is lost

I’ve never been much a fan of the NBA. For me, college basketball has always seemed the truer sport. Teams feel different. With college ball, you can recognize a club by the defenses or offenses they play. Not true with the NBA. Most teams look and play the same...
The Pat Summitt Brand

The Pat Summitt Brand

The Brand of Pat Summitt Pat Summitt knew, but you might not know, that many many years ago I owned a scouting service for Division 1 NCAA basketball programs. Women’s Division 1 NCAA basketball programs. I was privileged to meet and get to know many of the basketball...
Beer Marketing and Differentiation

Beer Marketing and Differentiation

MARKET STUDY Beer Marketing Beer Marketing and Differentiation Beer Marketing — Growing Beer Market Share Introduction The following looks Beer marketing. And will give you a quick view of how Stealing Share operates and finds solutions. No branding project...
Preference. It’s amazingly flawed.

Preference. It’s amazingly flawed.

What’s wrong with preference? Tom Dougherty, CEO – Stealing Share 29 October 2015 Preference. It’s amazingly flawed. Why your preference is misguided A Bud Lite drinker once told me that Miller or Coors “would not cross these lips unless they were...