B2B Rebranding. Business’s Greatest Asset.

B2B Rebranding. Business’s Greatest Asset.

Rebranding in B2B B2B Rebranding. Business’s Greatest Asset. B2B rebranding seems like a luxury to many. Because, so much of the business-to-business success is from direct sales. (See a Glen Guard B2B case study here). As a result, B2B marketing is often...
Global Branding Experts. How do you choose?

Global Branding Experts. How do you choose?

Branding in different cultures Global Branding Experts. How do you choose? Global Branding Experts Is there a difference between being global branding experts and developing unique brands in unique cultures? Global branding experts need more than just experience in...
Best brand companies. Go ahead and pick one.

Best brand companies. Go ahead and pick one.

The Greatest Branding Companies Best brand companies. Go ahead and pick one.  Who are the best brand companies? It’s easy to make a complete list of the best brand companies. There are many branding companies and brand consultants that think they belong on that list....
McDonalds market share. Not hungry anymore.

McDonalds market share. Not hungry anymore.

McDonalds market share decline Tom Dougherty, CEO – Stealing Share 12 January 2017 McDonalds market share.  — Not hungry anymore. McDonalds market share is dropping. The answer? McRib is back! How long has it been since McDonalds defined the fast food market as...
Green Promises Felled Bill Ford, Industry Watchers

Green Promises Felled Bill Ford, Industry Watchers

 Ford. Brandweek. Green Promises Felled Bill Ford, Industry Watchers Green Promises Felled Bill Ford, Industry Watchers Say From BRANDWEEK Green Promises Felled Ford, Industry Watchers Say CEO and company face’s credibility was shot years ago. By STEVE MILLER...
Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
Rebranding elements to grow market share

Rebranding elements to grow market share

The Intricate parts of a rebrand Rebranding elements to grow market share Rebranding elements go far beyond just the logo and color palette. The new brand identity needs to reside in everything you do, say or imply. Stealing Share creates and manages all of those...
Proassurance Stealing Share

Proassurance Stealing Share

ProAssurance PHYSICIANS FEEL UNDER SEIGE. A COMPANY LOGO FAILS IF IT SHOWS WHAT A COMPANY MAKES INSTEAD OF HOW IT CONNECTS. Brand Launch Items Completed for ProAssurance: Logo, Brand Themeline and Brand Standards Logo System for Subsidiary Companies Brand Launch...
McCafe brand is still McDonalds

McCafe brand is still McDonalds

McDonalds wants to be Starbucks Tom Dougherty, CEO – Stealing Share 7 December 2016 McDonald’s to overhaul McCafe — fixing the wrong problem. In the latest move that demonstrates has lost its mind, McDonalds is going to overhaul its McCafe brand....
Branding Company Competitors. A sorry lot.

Branding Company Competitors. A sorry lot.

Them.  Our Branding Company Competitors Branding Company Competitors. A sorry lot. Our esteemed *branding company competitors  They have no idea what they are doing. They are so clueless, that they actually feature and brag about some of the worst excuses for...
Personal branding forms unbreakable bonds

Personal branding forms unbreakable bonds

Branding an Individual Personal branding forms unbreakable bonds Personal Branding Personal branding is the most overused and most misunderstood of all the branding jargon I come across in my job title (Brand Strategist). Luckily I have never been asked to work on a...
Rebranding do’s and don’ts for marketers

Rebranding do’s and don’ts for marketers

Rebranding do’s and don’ts for marketers Many of these mistakes are made every day Rebranding is an effort that shouldn’t be taken lightly. That’s why, when the decision to rebrand is made, it should be completed with honesty and no holding back. Many...