B2B Rebranding. Business’s Greatest Asset.

B2B Rebranding. Business’s Greatest Asset.

Rebranding in B2B B2B Rebranding. Business’s Greatest Asset. B2B rebranding seems like a luxury to many. Because, so much of the business-to-business success is from direct sales. (See a Glen Guard B2B case study here). As a result, B2B marketing is often...
Global Branding Experts. How do you choose?

Global Branding Experts. How do you choose?

Branding in different cultures Global Branding Experts. How do you choose? Global Branding Experts Is there a difference between being global branding experts and developing unique brands in unique cultures? Global branding experts need more than just experience in...
McDonalds market share. Not hungry anymore.

McDonalds market share. Not hungry anymore.

McDonalds market share decline Tom Dougherty, CEO – Stealing Share 12 January 2017 McDonalds market share.  — Not hungry anymore. McDonalds market share is dropping. The answer? McRib is back! How long has it been since McDonalds defined the fast food market as...
McCafe brand is still McDonalds

McCafe brand is still McDonalds

McDonalds wants to be Starbucks Tom Dougherty, CEO – Stealing Share 7 December 2016 McDonald’s to overhaul McCafe — fixing the wrong problem. In the latest move that demonstrates has lost its mind, McDonalds is going to overhaul its McCafe brand....
New Delta uniforms? How about updated planes?

New Delta uniforms? How about updated planes?

New Delta uniforms? How about updated planes?     Tom Dougherty, CEO – Stealing Share 19 October 2016      Delta is spending its money unwisely   I travel a lot for business and one thing never seems to change. I continue to hate the...
Even McDonalds burgers are in trouble

Even McDonalds burgers are in trouble

Even McDonalds burgers are in trouble Tom Dougherty, CEO – Stealing Share 12 October 2016 Fast food industry’s new harbinger of doom McDonalds Burgers. If you follow this blog at all, you know that I have written about the fast food category quite a bit...
NFL ratings dip and concern increases

NFL ratings dip and concern increases

NFL ratings dip and concern increases Tom Dougherty, CEO – Stealing Share 29 November 2016 NFL ratings dip and concern increases Believe the NFL ratings say “too much of a good thing” Pundits are coming up with all sorts of reasons for the dip in NFL...
Changing brands in today’s fast-moving environment

Changing brands in today’s fast-moving environment

Changing brands in today’s fast-moving environment Tom Dougherty, CEO – Stealing Share 3 August 2016 Embracing brand in an environment of change The world is changing rapidly and with it so are the tastes and preferences of consumers. New products, brands...
Is Catholicism a brand?

Is Catholicism a brand?

Is Catholicism a brand? Tom Dougherty, CEO – Stealing Share 2 August 2016 What does it mean to be Catholic today? Don’t take me as heretical with this question. I ask it because the power of any brand is measured by the amount of personal identification an...
Medical device marketing and branding

Medical device marketing and branding

Medical device marketing and branding How to steal market share in the medical devices category The medical device category is highly competitive and complicated for sure. But growing market share is a difficult task. It’s easier but by no means a given when you have...
Yiannopoulos and Twitter: Where do you stand?

Yiannopoulos and Twitter: Where do you stand?

Twitter is in a difficult spot. It has permanently removed Milo Yiannopoulos, the tech editor of Breitbart, after he sent numerous tweets were inflammatory and, frankly, racist, targeting SNL and Ghostbusters star Leslie Jones. Yiannopoulos had been temporarily...
Pop Culture lives on coolness

Pop Culture lives on coolness

Pop Culture relies on fashion sensabilitites Pop culture is a risky brand business. I heard a report this morning on Marketplace about Volkswagen. Basically, the report focused on the effects of the VW settlement on the automaker’s product development pipeline....