B2B Rebranding. Business’s Greatest Asset.

B2B Rebranding. Business’s Greatest Asset.

Rebranding in B2B B2B Rebranding. Business’s Greatest Asset. B2B rebranding seems like a luxury to many. Because, so much of the business-to-business success is from direct sales. (See a Glen Guard B2B case study here). As a result, B2B marketing is often...
Best brand companies. Go ahead and pick one.

Best brand companies. Go ahead and pick one.

The Greatest Branding Companies Best brand companies. Go ahead and pick one.  Who are the best brand companies? It’s easy to make a complete list of the best brand companies. There are many branding companies and brand consultants that think they belong on that list....
Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic sense, a branding...
Team brand training for sales people

Team brand training for sales people

Brand training for sales and the sales force Team brand training. Training sales on the brand message Team brand training is an important part of branding. Branding is not just the province of the marketing department. Everyone in the company carries the brand promise...
SJM_AGDA

SJM_AGDA

St. Jude Medical Read more about St Jude Medical Here Read more about Medical Device Manufacturer’s Brands SJM_AGDA was last modified: January 11th, 2017 by...
Brand training to steal market share

Brand training to steal market share

Training Brand Training that does not end when we leave We only work to steal market share from your competitors. Out brand training is part of that promise. Brands must also work to keep existing customers. You need to live the brand so the brand is REAL. Our brand...
TriVantage

TriVantage

TriVantage Textile Distribution. Customers of TriVantage are awning and marine fabricators and installers who need their orders quickly and without complication. Stealing Share combined the utility of logistics with the feeling of expression to create a brand that...
Powerback Rehabilitation

Powerback Rehabilitation

Powerback Rehabilitation Powerback Rehabilitation Powerback Rehabilitation by Genesis HealthCare. The most important thing people want from a rehabilitation facility is to get home as soon as possible. They want their power back, so that’s what Stealing Share...
Your Marketing Strategy Is Failing You

Your Marketing Strategy Is Failing You

Your Marketing Strategy Is Failing You Don’t be ordinary If your brand does not command greater preference or produce increased margins then you do not have a brand — you have a business. The only reasons to invest in competitive brand development are to grow...
How to manage brand mergers successfully

How to manage brand mergers successfully

Managing the brands in a merger How to manage brand mergers successfully Brand Mergers Should Make Sense From A Brand Point of View Brand mergers are part of today’s business dynamics. Regulating the market space today forces organizations to constantly move...
Sales Driven to Marketing Driven. How to do it?

Sales Driven to Marketing Driven. How to do it?

Sales to Marketing Sales Driven to Marketing Driven When Should Marketing Take a Front Seat? Can a company transform itself from sales driven to marketing driven? Sales driven to marketing driven. At some point in a company’s growth, there comes a time when it...
Brand Essence. Your’e a communications company.

Brand Essence. Your’e a communications company.

The Brand Essence Brand Essence. Your’e a communications company. Brand Essence. All Businesses are also Communications Companies. Who You Really Are. What is Your Brand Essence? So you are a manufacturing business. Or you are a marketing business. Or you are a...