Applebees brand admits failure. Now what?

Applebees brand admits failure. Now what?

Applebees brand Tom Dougherty, CEO – Stealing Share 14 August 2017 Applebees brand admits failure. Now what? I’m never shy about my distaste for the Applebees brand or its stores. But I’m giving the restaurant chain this. At least it’s coming to know who it is...
A Chipotle drive thru just makes it Taco Bell

A Chipotle drive thru just makes it Taco Bell

Chipotle drive thru Tom Dougherty, CEO – Stealing Share 1 August 2017 A Chipotle drive thru just makes it Taco Bell Hard to believe but it was not that long ago when I deemed Chipotle the future of fast food. The fresh ingredients and experience make for an...
Retail Market Study. Redefining the category

Retail Market Study. Redefining the category

MARKET STUDY Retail Market Brand Study. A Failing Market. “Retail is in the throes of monumental change. Those who change everything will survive. Those holding onto outdated business models will die.” Retail market study. An in-depth look at the...
Corporate Identity and an ugly misguided logo

Corporate Identity and an ugly misguided logo

Ugly logos mean an ugly brand. Who needs that? Corporate identity must agree with your brand Corporate identity and your logo Your corporate identity is all about your company and services. It creates space between your company and the competitors. When properly...
Fox News, fire Bill O’Reilly – he damaged the brand

Fox News, fire Bill O’Reilly – he damaged the brand

Fox News and Bill O’Reilly Tom Dougherty, CEO – Stealing Share 5 April 2017 Fox News, fire Bill O’Reilly – he damaged the brand When does a brand get fed up with a spokesperson? I’m thinking of this concerning the Bill O’Reilly sexual...
Uber riders affected by the behavior of Kalanick? Hardly.

Uber riders affected by the behavior of Kalanick? Hardly.

Uber riders affected by the behavior of Kalanick? Hardly. Tom Dougherty, CEO – Stealing Share 2 March 2017 The quick, easy access Uber offers is more important So, the CEO of Uber, Travis Kalanick, argued with an Uber driver over the company’s business model....
Make America Great Again. Careful what you ask for.

Make America Great Again. Careful what you ask for.

Make America Great Again. Really? Tom Dougherty, CEO – Stealing Share 23 February 2017 Make America Great Again. Careful what you ask for. The lets’ Make America Great Again brand is a perfect example of a slogan. Not a brand. Slogans get repeated and brands are...
Sears Amazon. Amazon is the old Sears Roebuck.

Sears Amazon. Amazon is the old Sears Roebuck.

Amazon is the new Sears Tom Dougherty, CEO – Stealing Share 10 February 2017 Sears Amazon. Amazon is the old Sears Roebuck. I’ll explain the Roebuck part of Sears Roebuck in a minute. Yesterday, I happened upon a song while driving home from the office. It was...
Alternative Facts and Newspaper Rebranding

Alternative Facts and Newspaper Rebranding

Fake News and Alternative Facts Tom Dougherty, CEO – Stealing Share 9 February 2017 Alternative Facts and Newspaper Rebranding Alternative Facts and fake news are the new headlines. (Read a blog I wrote on fake news here.) The White House has created a new genre...
Super Bowl problem. Super Bowl 51.

Super Bowl problem. Super Bowl 51.

Super Bowl Problem #51 Tom Dougherty, CEO – Stealing Share 2 February 2017 Super Bowl problem. Super Bowl 51. The Super Bowl Problem The Super Bowl problem is a new one but it is not the only one. The NFL has a lot of problems on its docket. CTE. Falling...
B2B Rebranding. Business’s Greatest Asset.

B2B Rebranding. Business’s Greatest Asset.

Rebranding in B2B B2B Rebranding. Business’s Greatest Asset. B2B rebranding seems like a luxury to many. Because, so much of the business-to-business success is from direct sales. (See a Glen Guard B2B case study here). As a result, B2B marketing is often...
McDonalds market share. Not hungry anymore.

McDonalds market share. Not hungry anymore.

McDonalds market share decline Tom Dougherty, CEO – Stealing Share 12 January 2017 McDonalds market share.  — Not hungry anymore. McDonalds market share is dropping. The answer? McRib is back! How long has it been since McDonalds defined the fast food market as...