Infinity advertising fails on many levels

Infinity advertising fails on many levels

Infinity advertising is criminal Tom Dougherty, CEO – Stealing Share 19 October 2017 Infinity advertising fails on many levels The latest Infinity advertising leaves me cold. Strike that. It makes me heated. Not that I have anything against Infinity as a brand....
End of the American Century

End of the American Century

American Influence. Declining. Tom Dougherty, CEO – Stealing Share 12 October 2017 End of the American Century I was thinking about a book, written by a friend of mine entitled The End of the American Century. The author is Steve Schlossstein (yes indeed 3 Ss),...
BlackBerry Motion represents the same old, same old

BlackBerry Motion represents the same old, same old

BlackBerry Motion Tom Dougherty, CEO – Stealing Share 10 October 2017 BlackBerry Motion represents the same old, same old My critiques of the BlackBerry brand over the years read harshly. And for good reason. My assessment of the BlackBerry Motion phone? It’ll...
AOL AIM ignored the entire competitive set

AOL AIM ignored the entire competitive set

AOL AIM Tom Dougherty, CEO – Stealing Share 9 October 2017 AOL AIM ignored the entire competitive set The news of AOL ending its AIM service comes as a shock to no one. Now, AOL can concentrate on…um. What exactly? The Huffington Post, which it owns?...
The brand failure of the Los Angeles Chargers

The brand failure of the Los Angeles Chargers

Los Angeles Chargers Tom Dougherty, CEO – Stealing Share 4 October 2017 The brand failure of the Los Angeles Chargers The first quarter of the 2017 NFL season demonstrates that the Chiefs rock, the Patriots defense sucks, Colin Kaepernick is being blackballed...
Frozen Food study: The brands stay lazy

Frozen Food study: The brands stay lazy

MARKET STUDY Frozen foods “The brands are either lazy or terrified.” Frozen Food study: The brands stay lazy One thing comes clear in doing a frozen food study. The past and present frozen food business landscape riddles with irony. Most brands began as...
Goose Island beer sorta gets microbrew drinkers

Goose Island beer sorta gets microbrew drinkers

Goose Island beer Tom Dougherty, CEO – Stealing Share 18 September 2017 Goose Island beer sorta gets microbrew drinkers If there’s one thing we know about microbrew drinkers, it’s that they are always trying something new. For that reason, the Goose Island beer...
TD Ameritrade commercials miss the mark

TD Ameritrade commercials miss the mark

TD Ameritrade advertising Tom Dougherty, CEO – Stealing Share 7 September 2017 TD Ameritrade Commercials  The power in TV commercials can vary. Sometimes they look to inform. Often they look to amuse. Many times they hope to raise awareness. Hopefully, they all...
Prevagen is Jellyfish!

Prevagen is Jellyfish!

Cleverness in advertising stinks: Prevagen Tom Dougherty, CEO – Stealing Share 17 August 2017 Prevagen gets stupid Prevagen. The perfect example of brand masturbation. Brands try to speak directly to the emotions of prospective customers. Anything that gets in...
Boston Scientific TV spot doesn’t create preference

Boston Scientific TV spot doesn’t create preference

Boston Scientific Tom Dougherty, CEO – Stealing Share 13 July 2017 Boston Scientific TV spot doesn’t create preference There are few, if any, companies that brand products and companies in the medical device category more than Stealing Share. We’ve worked...
Will a new Staples CMO make a lick of difference?

Will a new Staples CMO make a lick of difference?

Staples Tom Dougherty, CEO – Stealing Share 30 May 2017 Will a new Staples CMO make a lick of difference? This is not an open letter to Michelle Bottomley, the newly hired Staples CMO. Those tend to be trite. But if there’s a time for Bottomley and the Staples...
Can Mazda be truly different now?

Can Mazda be truly different now?

Can Mazda be truly different now? Tom Dougherty, CEO – Stealing Share 24 April 2017 Automakers, including Mazda, are in a vicious cycle There’s no guarantee, of course. But change at Mazda promises a car manufacturer finally breaking out of the industry-wide...