Global Branding Experts. How do you choose?

Global Branding Experts. How do you choose?

Branding in different cultures Global Branding Experts. How do you choose? Global Branding Experts Is there a difference between being global branding experts and developing unique brands in unique cultures? Global branding experts need more than just experience in...
Best brand companies. Go ahead and pick one.

Best brand companies. Go ahead and pick one.

The Greatest Branding Companies Best brand companies. Go ahead and pick one.  Who are the best brand companies? It’s easy to make a complete list of the best brand companies. There are many branding companies and brand consultants that think they belong on that list....
McDonalds market share. Not hungry anymore.

McDonalds market share. Not hungry anymore.

McDonalds market share decline Tom Dougherty, CEO – Stealing Share 12 January 2017 McDonalds market share.  — Not hungry anymore. McDonalds market share is dropping. The answer? McRib is back! How long has it been since McDonalds defined the fast food market as...
Rebranding elements to grow market share

Rebranding elements to grow market share

The Intricate parts of a rebrand Rebranding elements to grow market share Rebranding elements go far beyond just the logo and color palette. The new brand identity needs to reside in everything you do, say or imply. Stealing Share creates and manages all of those...
AT&T Time Warner merger could be huuuuge

AT&T Time Warner merger could be huuuuge

AT&T Time Warner merger could be huuuuge Tom Dougherty, CEO – Stealing Share 8 December 2016 The AT&T Time Warner merger could change everything. The proposed AT&T Time Warner merger is now being considered by a Senate panel. And the companies’ CEOs...
Microsoft Surface a true threat to the iPad

Microsoft Surface a true threat to the iPad

Microsoft Surface and the iPad Tom Dougherty, CEO – Stealing Share 8 November 2016 Microsoft Surface a true threat to the iPad A funny thing has happened of late. The Microsoft Surface has re-emerged as a serious threat to Apple’s iPad. I realize this is...
Black Friday will not save retailers

Black Friday will not save retailers

The question of whether Black Friday is still a thing is moot at this point. There will always be shoppers who enjoy the experience of running through a department store door at 6 am because that’s what Black Friday is about. The experience. But any hang wringing on...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

A Rebranding Strategy for Department Stores Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
Sporting Goods are not Immune to retail trouble

Sporting Goods are not Immune to retail trouble

Retail’s problems include sporting goods retailers Sporting goods are not immune The outdoor and sporting goods segment has seen its share of shakeups over the past couple of years. Large big box chains like Sports Authority have closed stores or closed shop...
FS1 making its pitch even if it’s hard to find

FS1 making its pitch even if it’s hard to find

FS1 making its pitch even if it’s hard to find Tom Dougherty, CEO – Stealing Share 17 October 2016 World Series raising profile of FS1 You’re not alone if you’ve been searching your TV guide looking for the baseball playoffs and becoming confused. The...
NFL ratings dip and concern increases

NFL ratings dip and concern increases

NFL ratings dip and concern increases Tom Dougherty, CEO – Stealing Share 29 November 2016 NFL ratings dip and concern increases Believe the NFL ratings say “too much of a good thing” Pundits are coming up with all sorts of reasons for the dip in NFL...
Elon Musk: Stop discounting the Tesla

Elon Musk: Stop discounting the Tesla

Elon Musk: Stop discounting the Tesla Tom Dougherty, CEO – Stealing Share 13 October 2016 Battling on price is a loser One sure sign of a failing brand (or a failing market) is if it starts discounting. Fighting on price is sure fire way to send you into...