Will a new Staples CMO make a lick of difference?

Will a new Staples CMO make a lick of difference?

Staples Tom Dougherty, CEO – Stealing Share 30 May 2017 Will a new Staples CMO make a lick of difference? This is not an open letter to Michelle Bottomley, the newly hired Staples CMO. Those tend to be trite. But if there’s a time for Bottomley and the Staples...
Can Mazda be truly different now?

Can Mazda be truly different now?

Can Mazda be truly different now? Tom Dougherty, CEO – Stealing Share 24 April 2017 Automakers, including Mazda, are in a vicious cycle There’s no guarantee, of course. But change at Mazda promises a car manufacturer finally breaking out of the industry-wide...
Ameriprise rebranding is on the right track

Ameriprise rebranding is on the right track

Ameriprise. Be Brilliant. Tom Dougherty, CEO – Stealing Share 20 April 2017 Ameriprise has a winning brand theme. In Financial Planning, Ameriprise has a brand The brand of Ameriprise stands out in a sea of financial planning companies. It’s not that it is the...
Corporate Identity and an ugly misguided logo

Corporate Identity and an ugly misguided logo

Ugly logos mean an ugly brand. Who needs that? Corporate identity must agree with your brand Corporate identity and your logo Your corporate identity is all about your company and services. It creates space between your company and the competitors. When properly...
New broadband privacy rules make brand more important

New broadband privacy rules make brand more important

New broadband privacy rules make brand more important Tom Dougherty, CEO – Stealing Share 27 March 2017 Audiences will only accept this from brands they prefer Another important vote snuck in under the shadow of the failed Trumpcare one. The Senate eliminated...
WikiLeaks Vault 7 report names brands. The report card.

WikiLeaks Vault 7 report names brands. The report card.

WikiLeaks Vault 7 report names brands. The report card. Tom Dougherty, CEO – Stealing Share 9 March 2017 Apple and the rest will be fine, Samsung at risk Afraid to use your iPhone now? Afraid to watch your smart TV? The WikiLeaks Vault 7 report says the CIA...
Can anyone, like Tempur-Pedic, create actual mattress preference?

Can anyone, like Tempur-Pedic, create actual mattress preference?

Can anyone, like Tempur-Pedic, create actual mattress preference? Tom Dougherty, CEO – Stealing Share 6 March 2017 And why are mattress stores right next door to each other? I don’t know what it’s like in your town. But in mine, mattress stores line the busiest...
Uber riders affected by the behavior of Kalanick? Hardly.

Uber riders affected by the behavior of Kalanick? Hardly.

Uber riders affected by the behavior of Kalanick? Hardly. Tom Dougherty, CEO – Stealing Share 2 March 2017 The quick, easy access Uber offers is more important So, the CEO of Uber, Travis Kalanick, argued with an Uber driver over the company’s business model....
Global Branding Experts. How do you choose?

Global Branding Experts. How do you choose?

Branding in different cultures Global Branding Experts. How do you choose? Global Branding Experts Is there a difference between being global branding experts and developing unique brands in unique cultures? Global branding experts need more than just experience in...
Best brand companies. Go ahead and pick one.

Best brand companies. Go ahead and pick one.

The Greatest Branding Companies Best brand companies. Go ahead and pick one.  Who are the best brand companies? It’s easy to make a complete list of the best brand companies. There are many branding companies and brand consultants that think they belong on that list....
McDonalds market share. Not hungry anymore.

McDonalds market share. Not hungry anymore.

McDonalds market share decline Tom Dougherty, CEO – Stealing Share 12 January 2017 McDonalds market share.  — Not hungry anymore. McDonalds market share is dropping. The answer? McRib is back! How long has it been since McDonalds defined the fast food market as...
Rebranding elements to grow market share

Rebranding elements to grow market share

The Intricate parts of a rebrand Rebranding elements to grow market share Rebranding elements go far beyond just the logo and color palette. The new brand identity needs to reside in everything you do, say or imply. Stealing Share creates and manages all of those...