CVS Aetna, an acquisition that actually makes sense

CVS Aetna, an acquisition that actually makes sense

CVS Aetna Tom Dougherty, CEO – Stealing Share 4 December 2017 CVS Aetna, an acquisition that actually makes sense The CVS Aetna acquisition culminates a long transformation of CVS, starting with eliminating sales of cigarettes. (Unlike its main competitor,...
NFL Issues: What’s the future look like?

NFL Issues: What’s the future look like?

A look at the current state of the NFL NFL Issues: What’s the future look like? All sports leagues should have these problems. While the NFL issues range from protests to falling ratings to concerns over concussions, the league still remains the most popular sports...
Under Armour trips and falls

Under Armour trips and falls

Failing Under Armour Tom Dougherty, CEO – Stealing Share 2 November 2017 Under Armour sinks What happened to Under Armour? According to an article in the Washington Post everything is wrong. The paper likens it to a perfect storm. Retailer uncertainty just...
Rihanna’s Fenty Beauty poised for greatness

Rihanna’s Fenty Beauty poised for greatness

Fenty Beauty Tom Dougherty, CEO – Stealing Share 24 October 2017 Rihanna’s Fenty Beauty poised for greatness I am not pretending I know one solitary iota about makeup. What I know is that my wife spends a whole bunch of money on the stuff. She owns an...
Remodeling Target stores a tiny step that does little

Remodeling Target stores a tiny step that does little

Target stores Tom Dougherty, CEO – Stealing Share 23 October 2017 Remodeling Target stores a tiny step that does little Cheers for more Target stores! Or at least, that encompasses the remarks by Target CEO Brian Cornell at a media event last week. Target spends...
Branding Positioning: Inside sandwich chains

Branding Positioning: Inside sandwich chains

Brand Positioning: Inside the sandwich chain brands Branding Positioning Think of branding positioning this way. In real estate, the most valuable property is often the one with the greatest distance away from its neighbors. The properties close together, with the...
Shock advertising Lexus, DirecTV, Enterprise

Shock advertising Lexus, DirecTV, Enterprise

Shock Advertising Tom Dougherty, CEO – Stealing Share 13 October 2017 Why Shock TV Fails. Paper-cuts. Shock advertising by Lexus and Direct TV Commercial effectiveness is in decline. Advertising agencies try anything to get you to notice the ad. However, it...
End of the American Century

End of the American Century

American Influence. Declining. Tom Dougherty, CEO – Stealing Share 12 October 2017 End of the American Century I was thinking about a book, written by a friend of mine entitled The End of the American Century. The author is Steve Schlossstein (yes indeed 3 Ss),...
Frozen Food study: The brands stay lazy

Frozen Food study: The brands stay lazy

MARKET STUDY Frozen foods “The brands are either lazy or terrified.” Frozen Food study: The brands stay lazy One thing comes clear in doing a frozen food study. The past and present frozen food business landscape riddles with irony. Most brands began as...
Hugh Hefner, Playboy and the understanding of brand

Hugh Hefner, Playboy and the understanding of brand

Hugh Hefner Tom Dougherty, CEO – Stealing Share 28 September 2017 Hugh Hefner, Playboy and the understanding of brand Sometimes, we did read the articles. Sometimes, that was the reason why we open a Playboy magazine. Sure, the nude pictures attract even the...
The American Biopharmaceutical Companies

The American Biopharmaceutical Companies

Go Boldly Tom Dougherty, CEO – Stealing Share 21 September 2017 Go Boldly  American Biopharmaceutical Companies Go Boldly, the marketing arm of the American Biopharmaceutical Companies, has launched a new TV campaign. It is perfect branding? It just might be....
Beats headphones moving past competitors

Beats headphones moving past competitors

Beats headphones Tom Dougherty, CEO – Stealing Share 5 September 2017 Beats headphones moving past competitors I’m not one to shirk off a brand that pulls on my heart strings. Truth be told, if you’re an avid reader of my blog, you are well aware of the...