Fitbit faces a new reality and must dig deeper

Fitbit faces a new reality and must dig deeper

Fitbit faces a new reality and must dig deeper Tom Dougherty, CEO – Stealing Share 19 January 2017 What would you like to see in the next generation Fitbit? We’ll talk about the Fitbit. However, I’d like to take a moment to preface that with an anecdote about...
Colorado Governor’s Tourism Conference

Colorado Governor’s Tourism Conference

Speaker at tourism conference Colorado Governor’s Tourism Conference Stealing Share Keynote Speaker at MajorTourism Conference Stealing Share CEO, Tom Dougherty, has been invited to be a keynote speaker at the Governor’s travel/destination conference. The...
Best brand companies. Go ahead and pick one.

Best brand companies. Go ahead and pick one.

The Greatest Branding Companies Best brand companies. Go ahead and pick one.  Who are the best brand companies? It’s easy to make a complete list of the best brand companies. There are many branding companies and brand consultants that think they belong on that list....
McDonalds market share. Not hungry anymore.

McDonalds market share. Not hungry anymore.

McDonalds market share decline Tom Dougherty, CEO – Stealing Share 12 January 2017 McDonalds market share.  — Not hungry anymore. McDonalds market share is dropping. The answer? McRib is back! How long has it been since McDonalds defined the fast food market as...
Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
Rebranding elements to grow market share

Rebranding elements to grow market share

The Intricate parts of a rebrand Rebranding elements to grow market share Rebranding elements go far beyond just the logo and color palette. The new brand identity needs to reside in everything you do, say or imply. Stealing Share creates and manages all of those...
Retail Advertising Awareness

Retail Advertising Awareness

Retail advertising awareness drops Tom Dougherty, CEO – Stealing Share 28 November 2016 Tis the season where many retail advertising makes or breaks the retailers themselves. That’s why Stealing Share has been offering suggestions and criticisms for the...
Nike store showing retail how to look ahead

Nike store showing retail how to look ahead

Nike store showing retail how to look ahead   Tom Dougherty, CEO – Stealing Share 14 November 2016   Retailers looking for a better in-store experience should take note   If you’ve been reading the new articles on this site (and blog), you’ll...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

A Rebranding Strategy for Department Stores Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
A Brookstone rebrand is desperately needed

A Brookstone rebrand is desperately needed

A Brookstone rebrand is desperately needed Tom Dougherty, CEO – Stealing Share 1 November 2016 Brands go away all the time – Brookstone could be next I did something that I really detest the other day — I went to the mall. My wife and I were away for a few...
NFL ratings dip and concern increases

NFL ratings dip and concern increases

NFL ratings dip and concern increases Tom Dougherty, CEO – Stealing Share 29 November 2016 NFL ratings dip and concern increases Believe the NFL ratings say “too much of a good thing” Pundits are coming up with all sorts of reasons for the dip in NFL...
Home2 Suites by Hilton is the worst

Home2 Suites by Hilton is the worst

Can I say RAT Hole? Tom Dougherty, CEO – Stealing Share 5 October 2016 Home2 Suites by Hilton is the worst I am a Hilton Diamond member. This puts me into elite status as a customer of their brands. It also means I travel so much on business during the year that...