A mea culpa on Apple’s AirPods

A mea culpa on Apple’s AirPods

Apple’s AirPods Tom Dougherty, CEO – Stealing Share 10 January 2018 A mea culpa on Apple’s AirPods Every so often I might be wrong. Yeah, it’s true. I know. So let’s own up to a mistake. Last year, I rail on Apple’s AirPods and now I’m...
Charging for replacement Apple batteries?

Charging for replacement Apple batteries?

Apple batteries Tom Dougherty, CEO – Stealing Share 2 January 2018 Charging for replacement Apple batteries? How often does Apple screw up? Enough to take a bit of the shine off its brand. Over the holidays, customers uncover Apple batteries being slowed down in...
Progressive Insurance mistake

Progressive Insurance mistake

Progressive Insurance mistake Tom Dougherty, CEO – Stealing Share 19 December 2017 Again. Another Progressive Insurance mistake. I never really liked the Progressive television campaign. Flo is goofy and too old. And many of the spots are trite. Some will argue...
As a Groupon ad campaign says, “Oh shit!”

As a Groupon ad campaign says, “Oh shit!”

Groupon advertising Tom Dougherty, CEO – Stealing Share 18 December 2017 As a Groupon ad campaign says, “Oh shit!” One look at our home page and you see Stealing Share remains unafraid of using words like shit. It’s the way people talk, man. And...
Burger King flame broiled spot fails on many levels

Burger King flame broiled spot fails on many levels

Burger King flame broiled spot Tom Dougherty, CEO – Stealing Share 11 December 2017 Burger King flame broiled spot fails on many levels Burger King flame broiled hamburgers serve as the fast food chain’s differentiator, although it’s mostly just one versus...
Wrong Veterans Day Celebration. Again.

Wrong Veterans Day Celebration. Again.

Armistice Day Tom Dougherty, CEO – Stealing Share 9 November 2017 Wrong Veterans Day? That’s Right.  Why is November 11 the wrong Veterans Day? For one thing, it is not REALY Veterans Day. It is Armistice Day and solemnly honored as Remembrance Day...
Who’s afraid of Amazon Key? Uh, me.

Who’s afraid of Amazon Key? Uh, me.

Amazon Key Tom Dougherty, CEO – Stealing Share 26 October 2017 Who’s afraid of Amazon Key? Uh, me. Man, I’m either getting old or Amazon is taking things too far. Amazon Key allows deliverers to open your front door, place a package inside and lock it...
Rihanna’s Fenty Beauty poised for greatness

Rihanna’s Fenty Beauty poised for greatness

Fenty Beauty Tom Dougherty, CEO – Stealing Share 24 October 2017 Rihanna’s Fenty Beauty poised for greatness I am not pretending I know one solitary iota about makeup. What I know is that my wife spends a whole bunch of money on the stuff. She owns an...
Remodeling Target stores a tiny step that does little

Remodeling Target stores a tiny step that does little

Target stores Tom Dougherty, CEO – Stealing Share 23 October 2017 Remodeling Target stores a tiny step that does little Cheers for more Target stores! Or at least, that encompasses the remarks by Target CEO Brian Cornell at a media event last week. Target spends...
Branding Positioning: Inside sandwich chains

Branding Positioning: Inside sandwich chains

Brand Positioning: Inside the sandwich chain brands Branding Positioning Think of branding positioning this way. In real estate, the most valuable property is often the one with the greatest distance away from its neighbors. The properties close together, with the...
End of the American Century

End of the American Century

American Influence. Declining. Tom Dougherty, CEO – Stealing Share 12 October 2017 End of the American Century I was thinking about a book, written by a friend of mine entitled The End of the American Century. The author is Steve Schlossstein (yes indeed 3 Ss),...
AOL AIM ignored the entire competitive set

AOL AIM ignored the entire competitive set

AOL AIM Tom Dougherty, CEO – Stealing Share 9 October 2017 AOL AIM ignored the entire competitive set The news of AOL ending its AIM service comes as a shock to no one. Now, AOL can concentrate on…um. What exactly? The Huffington Post, which it owns?...