Branding Positioning: Inside sandwich chains

Branding Positioning: Inside sandwich chains

Brand Positioning: Inside the sandwich chain brands Branding Positioning Think of branding positioning this way. In real estate, the most valuable property is often the one with the greatest distance away from its neighbors. The properties close together, with the...
End of the American Century

End of the American Century

American Influence. Declining. Tom Dougherty, CEO – Stealing Share 12 October 2017 End of the American Century I was thinking about a book, written by a friend of mine entitled The End of the American Century. The author is Steve Schlossstein (yes indeed 3 Ss),...
AOL AIM ignored the entire competitive set

AOL AIM ignored the entire competitive set

AOL AIM Tom Dougherty, CEO – Stealing Share 9 October 2017 AOL AIM ignored the entire competitive set The news of AOL ending its AIM service comes as a shock to no one. Now, AOL can concentrate on…um. What exactly? The Huffington Post, which it owns?...
Hmm…MSC Cruise Line. Think that works?

Hmm…MSC Cruise Line. Think that works?

The MSC Cruise Lines Tom Dougherty, CEO – Stealing Share 2 October 2017 MSC Cruise Lines MSC Cruise Line is making a big enough spend on US television that I have seen its commercials numerous times. The problem is the NAME. I could not remember it well enough...
Frozen Food study: The brands stay lazy

Frozen Food study: The brands stay lazy

MARKET STUDY Frozen foods “The brands are either lazy or terrified.” Frozen Food study: The brands stay lazy One thing comes clear in doing a frozen food study. The past and present frozen food business landscape riddles with irony. Most brands began as...
The American Biopharmaceutical Companies

The American Biopharmaceutical Companies

Go Boldly Tom Dougherty, CEO – Stealing Share 21 September 2017 Go Boldly  American Biopharmaceutical Companies Go Boldly, the marketing arm of the American Biopharmaceutical Companies, has launched a new TV campaign. It is perfect branding? It just might be....
Equifax waits six weeks, blows its brand promise

Equifax waits six weeks, blows its brand promise

The Equifax hack Tom Dougherty, CEO – Stealing Share 20 September 2017 Equifax waits six weeks, blows its brand promise Data breeches suck. No one appreciates it when hackers break into a company and retrieve your personal information. Then you change passwords,...
Rolling Stone magazine seeking change with sale

Rolling Stone magazine seeking change with sale

Rolling Stone magazine Tom Dougherty, CEO – Stealing Share 19 September 2017 Rolling Stone magazine seeking change with sale Last week, my oldest son wrote a guest blog. His post, something special to his heart, highlights the music review site, Pitchfork. I...
TD Ameritrade commercials miss the mark

TD Ameritrade commercials miss the mark

TD Ameritrade advertising Tom Dougherty, CEO – Stealing Share 7 September 2017 TD Ameritrade Commercials  The power in TV commercials can vary. Sometimes they look to inform. Often they look to amuse. Many times they hope to raise awareness. Hopefully, they all...
Amazon Whole Foods cut prices 40%?

Amazon Whole Foods cut prices 40%?

Amazon Whole Foods Tom Dougherty, CEO – Stealing Share 29 August 2017 Amazon Whole Foods cut prices 40%? Amazon is always top of mind with me. The recent acquisition bringing together Amazon Whole Foods means goods are delivered to your door. Or it’s...
Uber CEO faces tremendous opportunity

Uber CEO faces tremendous opportunity

Uber CEO Tom Dougherty, CEO – Stealing Share 28 August 2017 Uber CEO faces tremendous opportunity It’s not often that a successful brand has a chance to completely rebrand as though it’s starting from scratch. But new Uber CEO Dara Khosrowshahi is facing just...
Prevagen is Jellyfish!

Prevagen is Jellyfish!

Cleverness in advertising stinks: Prevagen Tom Dougherty, CEO – Stealing Share 17 August 2017 Prevagen gets stupid Prevagen. The perfect example of brand masturbation. Brands try to speak directly to the emotions of prospective customers. Anything that gets in...