Fitbit faces a new reality and must dig deeper

Fitbit faces a new reality and must dig deeper

Fitbit faces a new reality and must dig deeper Tom Dougherty, CEO – Stealing Share 19 January 2017 What would you like to see in the next generation Fitbit? We’ll talk about the Fitbit. However, I’d like to take a moment to preface that with an anecdote about...
The Chevrolet campaign that creams my corn

The Chevrolet campaign that creams my corn

The Chevrolet campaign that creams my corn Tom Dougherty, CEO – Stealing Share 16 January 2017 Why? Because it’s all a big lie. The current ad campaign that drives me the battiest is the Chevrolet series, touting the awards they’ve all won. Especially...
Best brand companies. Go ahead and pick one.

Best brand companies. Go ahead and pick one.

The Greatest Branding Companies Best brand companies. Go ahead and pick one.  Who are the best brand companies? It’s easy to make a complete list of the best brand companies. There are many branding companies and brand consultants that think they belong on that list....
McDonalds market share. Not hungry anymore.

McDonalds market share. Not hungry anymore.

McDonalds market share decline Tom Dougherty, CEO – Stealing Share 12 January 2017 McDonalds market share.  — Not hungry anymore. McDonalds market share is dropping. The answer? McRib is back! How long has it been since McDonalds defined the fast food market as...
Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
The soft drink industry sees trouble

The soft drink industry sees trouble

The soft drink industry sees trouble Tom Dougherty, CEO – Stealing Share 23 December 2016 The soft drink industry must wake up to a new reality. You see, there are all kinds of business trends that are transforming industries. We’ve already seen what our...
Retail Advertising Awareness

Retail Advertising Awareness

Retail advertising awareness drops Tom Dougherty, CEO – Stealing Share 28 November 2016 Tis the season where many retail advertising makes or breaks the retailers themselves. That’s why Stealing Share has been offering suggestions and criticisms for the...
McDonald’s tactics are not enough

McDonald’s tactics are not enough

McDonald’s tactics are not enough Tom Dougherty, CEO – Stealing Share 22 November 2016 Here’s another one of McDonald’s tactics that is an exercise in sheer stupidity. McDonald’s, the fast-food king of the world, is instituting kiosks for...
A case study in exclusivity & more: Costco

A case study in exclusivity & more: Costco

I love Costco Tom Dougherty, CEO – Stealing Share 15 November 2016 A case study in exclusivity & more: Costco Costco might be my favorite place to shop, ever. Sure, I’ve rattled on about Ikea, have praised the store concepts of Verizon and I believe...
Nike store showing retail how to look ahead

Nike store showing retail how to look ahead

Nike store showing retail how to look ahead   Tom Dougherty, CEO – Stealing Share 14 November 2016   Retailers looking for a better in-store experience should take note   If you’ve been reading the new articles on this site (and blog), you’ll...
Microsoft Surface a true threat to the iPad

Microsoft Surface a true threat to the iPad

Microsoft Surface and the iPad Tom Dougherty, CEO – Stealing Share 8 November 2016 Microsoft Surface a true threat to the iPad A funny thing has happened of late. The Microsoft Surface has re-emerged as a serious threat to Apple’s iPad. I realize this is...
Cree LED lightbulbs have lost brand power

Cree LED lightbulbs have lost brand power

Cree’s Failure Cree LED lightbulbs have lost brand power Cree LED lightbulbs. An Example of surrendering initiative. For Stealing Share, Cree LED lightbulbs is in our backyard. I follow the company because it is great to see a local company innovate and win. I...