The Zombie Apocalypse is REAL. Start planning.

The Zombie Apocalypse is REAL. Start planning.

Impending Zombie Apocalypse Tom Dougherty, CEO – Stealing Share 13 January 2017 Zombie Apocalypse is possible The Impending Zombie Apocalypse The danger of a Zombie apocalypse is real. Yesterday, I read a news story in Popular Science on why scientists are...
Best brand companies. Go ahead and pick one.

Best brand companies. Go ahead and pick one.

The Greatest Branding Companies Best brand companies. Go ahead and pick one.  Who are the best brand companies? It’s easy to make a complete list of the best brand companies. There are many branding companies and brand consultants that think they belong on that list....
AT&T Time Warner merger could be huuuuge

AT&T Time Warner merger could be huuuuge

AT&T Time Warner merger could be huuuuge Tom Dougherty, CEO – Stealing Share 8 December 2016 The AT&T Time Warner merger could change everything. The proposed AT&T Time Warner merger is now being considered by a Senate panel. And the companies’ CEOs...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

A Rebranding Strategy for Department Stores Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
Changing brands in today’s fast-moving environment

Changing brands in today’s fast-moving environment

Changing brands in today’s fast-moving environment Tom Dougherty, CEO – Stealing Share 3 August 2016 Embracing brand in an environment of change The world is changing rapidly and with it so are the tastes and preferences of consumers. New products, brands...
A market study in the era of Peak TV

A market study in the era of Peak TV

Peak TV A market study in the era of Peak TV The winners and losers of Peak TV, and what Apple TV can do about it We are living in the world of Peak TV, a term coined by FX President John Landgraf a few years ago – and he was right in many ways. We are living in an...
Bing It and Uncle Buck

Bing It and Uncle Buck

Bing it. I mean Google it. Go ahead and Bing it. Sounds a bit odd doesn’t it? Yet that is exactly the phrase used in the ABC Television Series Uncle Buck. Pretty obvious that Microsoft paid heavily for the endorsement. So heavily that its product placement was...
Brand relaunch. Important elements.

Brand relaunch. Important elements.

Parts of a Brand Relaunch Brand relaunch. Important elements. Brand Relaunch. What are all the considerations? When it becomes necessary to have a brand relaunch it has become quite evident to the marketing group that the brand is underperforming. Even if usage has...
Xiaomi phones are coming to America

Xiaomi phones are coming to America

Xiaomi phones – is the US ready? Tom Dougherty, CEO – Stealing Share 1 June 2016   But there are issues   Xiaomi, the Chinese smartphone maker, just announced that it has acquired a few patents from Microsoft as it prepares to enter the US market...
The unique Buck Naked Underwear

The unique Buck Naked Underwear

The unique Buck Naked Underwear Tom Dougherty, CEO – Stealing Share 30 November 2015 And now for something completely different When it comes to new and interesting branding, the last place you’d suspect to see something unique is in men’s underwear. Yet, over...
Oculus Rift launch, virtual reality

Oculus Rift launch, virtual reality

Does anyone remember the movie Lawnmower Man? The year 1992 gave us this little movie gem (ahem…) that showed us a possible view of the future of virtual reality. Before and since, we have seen VR developed in a variety of applications with mixed results. Google even...
Brand Launch. Planning and executing it.

Brand Launch. Planning and executing it.

A Brand Launch and Relaunch Brand Launch. Planning and executing it. Rules For A Successful Brand Launch A successful brand launch is an intricate dance number. Launching a brand requires the marketers to have identified the highest emotional intensity available....