Global Branding Experts. How do you choose?

Global Branding Experts. How do you choose?

Branding in different cultures Global Branding Experts. How do you choose? Global Branding Experts Is there a difference between being global branding experts and developing unique brands in unique cultures? Global branding experts need more than just experience in...
Best brand companies. Go ahead and pick one.

Best brand companies. Go ahead and pick one.

The Greatest Branding Companies Best brand companies. Go ahead and pick one.  Who are the best brand companies? It’s easy to make a complete list of the best brand companies. There are many branding companies and brand consultants that think they belong on that list....
Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
Rebranding elements to grow market share

Rebranding elements to grow market share

The Intricate parts of a rebrand Rebranding elements to grow market share Rebranding elements go far beyond just the logo and color palette. The new brand identity needs to reside in everything you do, say or imply. Stealing Share creates and manages all of those...
Personal branding forms unbreakable bonds

Personal branding forms unbreakable bonds

Branding an Individual Personal branding forms unbreakable bonds Personal Branding Personal branding is the most overused and most misunderstood of all the branding jargon I come across in my job title (Brand Strategist). Luckily I have never been asked to work on a...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

A Rebranding Strategy for Department Stores Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
Sporting Goods are not Immune to retail trouble

Sporting Goods are not Immune to retail trouble

Retail’s problems include sporting goods retailers Sporting goods are not immune The outdoor and sporting goods segment has seen its share of shakeups over the past couple of years. Large big box chains like Sports Authority have closed stores or closed shop...
The US brand. What is the United States of America?

The US brand. What is the United States of America?

The US brand. What is the United States of America? Tom Dougherty, CEO – Stealing Share 29 November 2016 The US brand. What is the United States of America?  The US brand is under siege. Is anyone else worried about the future of the US? I don’t mean in terms of...
American Fidelity. Rebranding insurance.

American Fidelity. Rebranding insurance.

American Fidelity. A case study in branding insurance. How we helped American Fidelity find the right brand promise American Fidelity is one of the leading providers of supplemental insurance and benefits, Specializing in auto dealerships, education, municipalities...
The Pat Summitt Brand

The Pat Summitt Brand

The Brand of Pat Summitt Pat Summitt knew, but you might not know, that many many years ago I owned a scouting service for Division 1 NCAA basketball programs. Women’s Division 1 NCAA basketball programs. I was privileged to meet and get to know many of the basketball...
Brexit succession means nobody wins

Brexit succession means nobody wins

The unthinkable happened with Brexit Brexit was a bloodless civil war. We have come along way (or have we?). Time was an obscure Archduke could be assassinated in Bosnia and the whole world would be dragged into a global war later called the First World War in history...