The benching of Eli Manning embarrasses the franchise

The benching of Eli Manning embarrasses the franchise

Eli Manning Tom Dougherty, CEO – Stealing Share 5 December 2017 The benching of Eli Manning embarrasses the franchise The attitudes of some professional athletes cream my corn. But that isn’t the case when it comes to New York Giants quarterback Eli Manning. To...
Matt Lauer torpedoes the Today Show brand

Matt Lauer torpedoes the Today Show brand

Matt Lauer Tom Dougherty, CEO – Stealing Share 29 November 2017 Matt Lauer torpedoes the Today Show brand Well, look out Good Morning America! The two male anchors for the other morning network shows – Matt Lauer of Today and Charlie Rose of CBS This Morning –...
DirecTV Spectrum battle gets interesting

DirecTV Spectrum battle gets interesting

DirecTV Spectrum Tom Dougherty, CEO – Stealing Share 27 November 2017 DirecTV Spectrum battle gets interesting An ad war brews among TV operators prompting you to switch. The DirecTV Spectrum duel represents one of the few advertising battles where both air...
Nobody comes close to Tom Petty

Nobody comes close to Tom Petty

Tom Petty Tom Dougherty, CEO – Stealing Share 3 October 2017 Nobody comes close to Tom Petty The death of rock icon, Tom Petty, hits me hard. Going to bed, the news says Petty is clinging to life, fighting until the end. By morning, news says Petty passes over...
Hugh Hefner, Playboy and the understanding of brand

Hugh Hefner, Playboy and the understanding of brand

Hugh Hefner Tom Dougherty, CEO – Stealing Share 28 September 2017 Hugh Hefner, Playboy and the understanding of brand Sometimes, we did read the articles. Sometimes, that was the reason why we open a Playboy magazine. Sure, the nude pictures attract even the...
Amazon Whole Foods cut prices 40%?

Amazon Whole Foods cut prices 40%?

Amazon Whole Foods Tom Dougherty, CEO – Stealing Share 29 August 2017 Amazon Whole Foods cut prices 40%? Amazon is always top of mind with me. The recent acquisition bringing together Amazon Whole Foods means goods are delivered to your door. Or it’s...
The lunacy of the North Carolina bathroom bill

The lunacy of the North Carolina bathroom bill

The lunacy of the North Carolina bathroom bill Tom Dougherty, CEO – Stealing Share 30 March 2017 It was really just a political stunt Deadlines spur action. And that’s why a repeal of the North Carolina bathroom bill is on the docket for today’s state...
U2’s Joshua Tree was the epitome of the band’s brand

U2’s Joshua Tree was the epitome of the band’s brand

U2’s Joshua Tree was the epitome of the band’s brand Tom Dougherty, CEO – Stealing Share 10 January 2017 There is a different U2 before and after Joshua Tree There are a handful of albums that hold a deep place in my heart. Perhaps the most poignant of them all...
Rebranding elements to grow market share

Rebranding elements to grow market share

The Intricate parts of a rebrand Rebranding elements to grow market share Rebranding elements go far beyond just the logo and color palette. The new brand identity needs to reside in everything you do, say or imply. Stealing Share creates and manages all of those...
Arnold Palmer, a pioneer and a dealer in hope

Arnold Palmer, a pioneer and a dealer in hope

Arnold Palmer, a pioneer and a dealer in hope Tom Dougherty, CEO – Stealing Share 26 September 2016 He was a giant in many areas It doesn’t take a brand strategist to figure out the appeal of Arnold Palmer. He was one of us. Before Palmer, golf was a sport for...
The different world of John Hancock

The different world of John Hancock

John Hancock Tom Dougherty, CEO – Stealing Share 20 September 2016 The different world of John Hancock Readers of this blog, visitors to our site and all our clients know that Stealing Share develops brands that are a reflection of the audience. That’s how you...
PBS has a winner with Daniel Tigers Neighborhood

PBS has a winner with Daniel Tigers Neighborhood

PBS has a winner with Daniel Tigers Neighborhood     Tom Dougherty, CEO – Stealing Share 13 September 2016     My grandchildren have no control over me whatsoever     I’ve written a bunch about my newly minted role as a grandfather....