Amazon Whole Foods cut prices 40%?

Amazon Whole Foods cut prices 40%?

Amazon Whole Foods Tom Dougherty, CEO – Stealing Share 29 August 2017 Amazon Whole Foods cut prices 40%? Amazon is always top of mind with me. The recent acquisition bringing together Amazon Whole Foods means goods are delivered to your door. Or it’s...
The lunacy of the North Carolina bathroom bill

The lunacy of the North Carolina bathroom bill

The lunacy of the North Carolina bathroom bill Tom Dougherty, CEO – Stealing Share 30 March 2017 It was really just a political stunt Deadlines spur action. And that’s why a repeal of the North Carolina bathroom bill is on the docket for today’s state...
U2’s Joshua Tree was the epitome of the band’s brand

U2’s Joshua Tree was the epitome of the band’s brand

U2’s Joshua Tree was the epitome of the band’s brand Tom Dougherty, CEO – Stealing Share 10 January 2017 There is a different U2 before and after Joshua Tree There are a handful of albums that hold a deep place in my heart. Perhaps the most poignant of them all...
Rebranding elements to grow market share

Rebranding elements to grow market share

The Intricate parts of a rebrand Rebranding elements to grow market share Rebranding elements go far beyond just the logo and color palette. The new brand identity needs to reside in everything you do, say or imply. Stealing Share creates and manages all of those...
Arnold Palmer, a pioneer and a dealer in hope

Arnold Palmer, a pioneer and a dealer in hope

Arnold Palmer, a pioneer and a dealer in hope Tom Dougherty, CEO – Stealing Share 26 September 2016 He was a giant in many areas It doesn’t take a brand strategist to figure out the appeal of Arnold Palmer. He was one of us. Before Palmer, golf was a sport for...
The different world of John Hancock

The different world of John Hancock

John Hancock Tom Dougherty, CEO – Stealing Share 20 September 2016 The different world of John Hancock Readers of this blog, visitors to our site and all our clients know that Stealing Share develops brands that are a reflection of the audience. That’s how you...
PBS has a winner with Daniel Tigers Neighborhood

PBS has a winner with Daniel Tigers Neighborhood

PBS has a winner with Daniel Tigers Neighborhood     Tom Dougherty, CEO – Stealing Share 13 September 2016     My grandchildren have no control over me whatsoever     I’ve written a bunch about my newly minted role as a grandfather....
American Fidelity. Rebranding insurance.

American Fidelity. Rebranding insurance.

American Fidelity. A case study in branding insurance. How we helped American Fidelity find the right brand promise American Fidelity is one of the leading providers of supplemental insurance and benefits, Specializing in auto dealerships, education, municipalities...
Pharmaceutical Marketing Strategy

Pharmaceutical Marketing Strategy

Pharma Advertising Pharmaceutical Marketing Strategy Pharmaceutical marketing strategy focuses on the mundane Those creating pharmaceutical marketing strategy are faced with two issues. Its players must report the potential side effects of their drugs when promoting...
Peyton Manning the pitchman has not retired

Peyton Manning the pitchman has not retired

Peyton Manning the pitchman has not retired Tom Dougherty, CEO – Stealing Share 1 August 2016 Peyton Manning the pitchman has not retired Football is about a month away, Peyton Manning is retired after winning the Super Bowl but he isn’t going anywhere. No, he’s...
Nothing beats a Nespresso

Nothing beats a Nespresso

Nothing beats a Nespresso Tom Dougherty, CEO – Stealing Share 26 July 2016 Nespresso could take advantage of an opportunity I can’t go through any morning without a cup o’ joe. One of life’s great pleasures (for me at least) is that first sip...