Global Branding Experts. How do you choose?

Global Branding Experts. How do you choose?

Branding in different cultures Global Branding Experts. How do you choose? Global Branding Experts Is there a difference between being global branding experts and developing unique brands in unique cultures? Global branding experts need more than just experience in...
The Zombie Apocalypse is REAL. Start planning.

The Zombie Apocalypse is REAL. Start planning.

Impending Zombie Apocalypse Tom Dougherty, CEO – Stealing Share 13 January 2017 Zombie Apocalypse is possible The Impending Zombie Apocalypse The danger of a Zombie apocalypse is real. Yesterday, I read a news story in Popular Science on why scientists are...
McDonalds market share. Not hungry anymore.

McDonalds market share. Not hungry anymore.

McDonalds market share decline Tom Dougherty, CEO – Stealing Share 12 January 2017 McDonalds market share.  — Not hungry anymore. McDonalds market share is dropping. The answer? McRib is back! How long has it been since McDonalds defined the fast food market as...
U2’s Joshua Tree was the epitome of the band’s brand

U2’s Joshua Tree was the epitome of the band’s brand

U2’s Joshua Tree was the epitome of the band’s brand Tom Dougherty, CEO – Stealing Share 10 January 2017 There is a different U2 before and after Joshua Tree There are a handful of albums that hold a deep place in my heart. Perhaps the most poignant of them all...
How many Sears losses can it take?

How many Sears losses can it take?

How many Sears losses can it take? Tom Dougherty, CEO – Stealing Share 15 December 2016 Sears losses but all retailers should take note. Twenty quarters of Sears losses. For the past five years, Sears reported a loss coupled with massive drops in same-store...
Introducing American Outdoor Brands?

Introducing American Outdoor Brands?

Introducing American Outdoor Brands? Tom Dougherty, CEO – Stealing Share 10 November 2016 How does American Outdoor Brands even help? Yet another iconic brand is changing its name. Smith & Wesson Holding Corporation, the parent company of the like-named gun...
How grocery chains can beat Walmart

How grocery chains can beat Walmart

How grocery chains can beat Walmart The key? Don’t copy Walmart The bad news for grocery chains is that they have become a cauldron of consolidation. The past few years have seen major grocery chains buying smaller competitors to forestall the Walmart takeover...
The wasted dollars of product naming

The wasted dollars of product naming

The wasted dollars of product naming Stop the craziness Product naming is important. Brands should hold every business to a high standard of eliminating wasteful spending. For example, few industries are worse at spending money on foolish efforts than medical devices....
American Fidelity. Rebranding insurance.

American Fidelity. Rebranding insurance.

American Fidelity. A case study in branding insurance. How we helped American Fidelity find the right brand promise American Fidelity is one of the leading providers of supplemental insurance and benefits, Specializing in auto dealerships, education, municipalities...
Pharmaceutical Marketing Strategy

Pharmaceutical Marketing Strategy

Pharma Advertising Pharmaceutical Marketing Strategy Pharmaceutical marketing strategy focuses on the mundane Those creating pharmaceutical marketing strategy are faced with two issues. Its players must report the potential side effects of their drugs when promoting...
The dependable and durable brand of Bose

The dependable and durable brand of Bose

The Dependable Brand of Bose Tom Dougherty, CEO – Stealing Share 9 August 2016 The Dependable Brand of Bose. I like to consider myself as a bit of an audiophile. Realize, I am not here to suggest that I know every little thing about sound products. Nope, I am...
Changing brands in today’s fast-moving environment

Changing brands in today’s fast-moving environment

Changing brands in today’s fast-moving environment Tom Dougherty, CEO – Stealing Share 3 August 2016 Embracing brand in an environment of change The world is changing rapidly and with it so are the tastes and preferences of consumers. New products, brands...