How a brand addresses a pacemaker recall

How a brand addresses a pacemaker recall

St Jude pacemaker recall Tom Dougherty, CEO – Stealing Share 31 August 2017 How a brand addresses a pacemaker recall Our experience in the medical device industry reaches across many of the top brands. Branding St. Jude Medical (now Abbott), working with...
Prevagen is Jellyfish!

Prevagen is Jellyfish!

Cleverness in advertising stinks: Prevagen Tom Dougherty, CEO – Stealing Share 17 August 2017 Prevagen gets stupid Prevagen. The perfect example of brand masturbation. Brands try to speak directly to the emotions of prospective customers. Anything that gets in...
AI Marketing. Artificial Intelligence.

AI Marketing. Artificial Intelligence.

AI Marketing Tom Dougherty, CEO – Stealing Share 25 May 2017 AI Marketing. Artificial Intelligence everywhere. AI Marketing AI Marketing (Artificial Intelligence Marketing) might feel like a stretch. Brands are hesitant to believe AI can replace human thinking....
The terrifying brand of The Handmaids Tale

The terrifying brand of The Handmaids Tale

The terrifying brand of The Handmaids Tale Tom Dougherty, CEO – Stealing Share 1 May 2017 Handmaids Tale taps into the greatest of all emotional triggers Talk about great timing. The Handmaids Tale, currently streaming on Hulu, presents many viewers’ worst...
Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindnes is Brand Loyalty Tom Dougherty, CEO – Stealing Share 27 April 2017 Brand loyalty and brand blindness Did you know that brand loyalty is a form of brand blindness? Even though most of us believe we act rationally, self-identification is a form of...
Duluth Trading Company. A brand for MEN.

Duluth Trading Company. A brand for MEN.

Duluth Trading Company. I’m in! Tom Dougherty, CEO – Stealing Share 13 April 2017 Duluth Trading Company. A man’s brand. Duluth Trading Company commercials rock! Duluth Trading Company understands its brand. It has few, if any peers, that get IT so...
Believable advertising and Ken Fisher

Believable advertising and Ken Fisher

Believable Advertising Tom Dougherty, CEO – Stealing Share 6 April 2017 Believable advertising must be authentic What makes advertising believable? Cleverness? Phraseology? Polish? Believable advertising may have all those elements or it might just seem REAL....
Make America Great Again. Careful what you ask for.

Make America Great Again. Careful what you ask for.

Make America Great Again. Really? Tom Dougherty, CEO – Stealing Share 23 February 2017 Make America Great Again. Careful what you ask for. The lets’ Make America Great Again brand is a perfect example of a slogan. Not a brand. Slogans get repeated and brands are...
Sears Amazon. Amazon is the old Sears Roebuck.

Sears Amazon. Amazon is the old Sears Roebuck.

Amazon is the new Sears Tom Dougherty, CEO – Stealing Share 10 February 2017 Sears Amazon. Amazon is the old Sears Roebuck. I’ll explain the Roebuck part of Sears Roebuck in a minute. Yesterday, I happened upon a song while driving home from the office. It was...
Super Bowl problem. Super Bowl 51.

Super Bowl problem. Super Bowl 51.

Super Bowl Problem #51 Tom Dougherty, CEO – Stealing Share 2 February 2017 Super Bowl problem. Super Bowl 51. The Super Bowl Problem The Super Bowl problem is a new one but it is not the only one. The NFL has a lot of problems on its docket. CTE. Falling...
Fitbit sales drop. How it can stop the trend.

Fitbit sales drop. How it can stop the trend.

Fitbit sales drop. How it can stop the trend. Tom Dougherty, CEO – Stealing Share 31 January 2017 It’s about emotion, people Not two weeks ago, I wrote a blog about Fitbit needing to dig deeper. Guess it just did, although not in the way I intended. Fitbit...
The Zombie Apocalypse is REAL. Start planning.

The Zombie Apocalypse is REAL. Start planning.

Impending Zombie Apocalypse Tom Dougherty, CEO – Stealing Share 13 January 2017 Zombie Apocalypse is possible The Impending Zombie Apocalypse The danger of a Zombie apocalypse is real. Yesterday, I read a news story in Popular Science on why scientists are...