Matt Lauer torpedoes the Today Show brand

Matt Lauer torpedoes the Today Show brand

Matt Lauer Tom Dougherty, CEO – Stealing Share 29 November 2017 Matt Lauer torpedoes the Today Show brand Well, look out Good Morning America! The two male anchors for the other morning network shows – Matt Lauer of Today and Charlie Rose of CBS This Morning –...
Daniel Lanois, best record producer you’ve never heard of

Daniel Lanois, best record producer you’ve never heard of

Daniel Lanois Tom Dougherty, CEO – Stealing Share 14 November 2017 Daniel Lanois, best record producer you’ve never heard of When listening to music, you often keep listening to your latest obsession. My latest? Bob Dylan’s genius producer, Daniel Lanois....
BlackBerry Motion represents the same old, same old

BlackBerry Motion represents the same old, same old

BlackBerry Motion Tom Dougherty, CEO – Stealing Share 10 October 2017 BlackBerry Motion represents the same old, same old My critiques of the BlackBerry brand over the years read harshly. And for good reason. My assessment of the BlackBerry Motion phone? It’ll...
The brand failure of the Los Angeles Chargers

The brand failure of the Los Angeles Chargers

Los Angeles Chargers Tom Dougherty, CEO – Stealing Share 4 October 2017 The brand failure of the Los Angeles Chargers The first quarter of the 2017 NFL season demonstrates that the Chiefs rock, the Patriots defense sucks, Colin Kaepernick is being blackballed...
Nobody comes close to Tom Petty

Nobody comes close to Tom Petty

Tom Petty Tom Dougherty, CEO – Stealing Share 3 October 2017 Nobody comes close to Tom Petty The death of rock icon, Tom Petty, hits me hard. Going to bed, the news says Petty is clinging to life, fighting until the end. By morning, news says Petty passes over...
How a brand addresses a pacemaker recall

How a brand addresses a pacemaker recall

St Jude pacemaker recall Tom Dougherty, CEO – Stealing Share 31 August 2017 How a brand addresses a pacemaker recall Our experience in the medical device industry reaches across many of the top brands. Branding St. Jude Medical (now Abbott), working with...
Prevagen is Jellyfish!

Prevagen is Jellyfish!

Cleverness in advertising stinks: Prevagen Tom Dougherty, CEO – Stealing Share 17 August 2017 Prevagen gets stupid Prevagen. The perfect example of brand masturbation. Brands try to speak directly to the emotions of prospective customers. Anything that gets in...
AI Marketing. Artificial Intelligence.

AI Marketing. Artificial Intelligence.

AI Marketing Tom Dougherty, CEO – Stealing Share 25 May 2017 AI Marketing. Artificial Intelligence everywhere. AI Marketing AI Marketing (Artificial Intelligence Marketing) might feel like a stretch. Brands are hesitant to believe AI can replace human thinking....
The terrifying brand of The Handmaids Tale

The terrifying brand of The Handmaids Tale

The terrifying brand of The Handmaids Tale Tom Dougherty, CEO – Stealing Share 1 May 2017 Handmaids Tale taps into the greatest of all emotional triggers Talk about great timing. The Handmaids Tale, currently streaming on Hulu, presents many viewers’ worst...
Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindnes is Brand Loyalty Tom Dougherty, CEO – Stealing Share 27 April 2017 Brand loyalty and brand blindness Did you know that brand loyalty is a form of brand blindness? Even though most of us believe we act rationally, self-identification is a form of...
Duluth Trading Company. A brand for MEN.

Duluth Trading Company. A brand for MEN.

Duluth Trading Company. I’m in! Tom Dougherty, CEO – Stealing Share 13 April 2017 Duluth Trading Company. A man’s brand. Duluth Trading Company commercials rock! Duluth Trading Company understands its brand. It has few, if any peers, that get IT so...
Believable advertising and Ken Fisher

Believable advertising and Ken Fisher

Believable Advertising Tom Dougherty, CEO – Stealing Share 6 April 2017 Believable advertising must be authentic What makes advertising believable? Cleverness? Phraseology? Polish? Believable advertising may have all those elements or it might just seem REAL....