Retail Market Study. Redefining the category

Retail Market Study. Redefining the category

MARKET STUDY Retail Market Brand Study. A Failing Market. “Retail is in the throes of monumental change. Those who change everything will survive. Those holding onto outdated business models will die.” Retail market study. An in-depth look at the...
Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
Black Friday will not save retailers

Black Friday will not save retailers

The question of whether Black Friday is still a thing is moot at this point. There will always be shoppers who enjoy the experience of running through a department store door at 6 am because that’s what Black Friday is about. The experience. But any hang wringing on...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

A Rebranding Strategy for Department Stores Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
Amazon Black Friday won’t kill the day

Amazon Black Friday won’t kill the day

Amazon Black Friday won’t kill the day Tom Dougherty, CEO – Stealing Share 2 November 2016 For some, Black Friday is still an experience Normally, I appreciate most of what Amazon does. The brand has a well thought out and executed brand strategy, with...
What retailers can do about Black Friday

What retailers can do about Black Friday

Black Friday Tom Dougherty, CEO – Stealing Share 23 November 2015 What retailers can do about Black Friday It’s their own fault. As forecasts predict declining sales on Black Friday this week, the retailers only have themselves to blame. What was once considered...
REI Black Friday a goner

REI Black Friday a goner

REI Black Friday campaign is a mistake. I have never minced my words when it comes to my distain over the Black Friday hoopla that happens each year or that I was pleased as punch to report that sales were down by 11% last year. That’s why I am surprised by my general...
Black Friday was a bust

Black Friday was a bust

Now that the numbers are trickling in concerning Black Friday, a verdict can be rendered: Black Friday was a bust. Sales were down 11% on Black Friday, which doesn’t come as that big of a surprise considering retailers really opened up the sales season earlier in the...
Black Friday is now Black Week

Black Friday is now Black Week

A week of Black Friday? We’ve lost our minds. Tom Dougherty, CEO – Stealing Share 24 November 2014 Black Friday is now Black Week Now that I’ve touted the idea of Black Friday ruining Thanksgiving, let’s look at the concept from a strategic point of view....
The Black Friday holiday isn’t really one

The Black Friday holiday isn’t really one

The Black Friday holiday isn’t really one Tom Dougherty, CEO – Stealing Share 18 November 2014 Please, don’t call it a holiday Thanksgiving is next week and I can’t wait. Call me an oddball, but it’s my favorite holiday of the year. I can’t wait to...
Is Kmart becoming…edgy?

Is Kmart becoming…edgy?

Is Kmart becoming…edgy? Tom Dougherty, CEO – Stealing Share 5 December 2013 Sadly, the edginess will probably not be part of the Kmart brand We at Stealing Share believe that media placement matrixes are important because you need to maximize your ad...
Will Black Friday numbers continue to dip?

Will Black Friday numbers continue to dip?

Will Black Friday numbers continue to dip? Tom Dougherty, CEO – Stealing Share 25 November 2013 Retailers need a new plan with Black Friday numbers dipping Do recent Black Friday numbers mean it’s dead? At least that’s the word coming out of USA Today and...