Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
Black Friday will not save retailers

Black Friday will not save retailers

The question of whether Black Friday is still a thing is moot at this point. There will always be shoppers who enjoy the experience of running through a department store door at 6 am because that’s what Black Friday is about. The experience. But any hang wringing on...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

A Rebranding Strategy for Department Stores Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
Amazon Black Friday won’t kill the day

Amazon Black Friday won’t kill the day

Amazon Black Friday won’t kill the day Tom Dougherty, CEO – Stealing Share 2 November 2016 For some, Black Friday is still an experience Normally, I appreciate most of what Amazon does. The brand has a well thought out and executed brand strategy, with...
What retailers can do about Black Friday

What retailers can do about Black Friday

Black Friday Tom Dougherty, CEO – Stealing Share 23 November 2015 What retailers can do about Black Friday It’s their own fault. As forecasts predict declining sales on Black Friday this week, the retailers only have themselves to blame. What was once considered...
REI Black Friday a goner

REI Black Friday a goner

REI Black Friday campaign is a mistake. I have never minced my words when it comes to my distain over the Black Friday hoopla that happens each year or that I was pleased as punch to report that sales were down by 11% last year. That’s why I am surprised by my general...
Black Friday was a bust

Black Friday was a bust

Now that the numbers are trickling in concerning Black Friday, a verdict can be rendered: Black Friday was a bust. Sales were down 11% on Black Friday, which doesn’t come as that big of a surprise considering retailers really opened up the sales season earlier in the...
Black Friday is now Black Week

Black Friday is now Black Week

Now that I’ve touted the idea of Black Friday ruining Thanksgiving, let’s look at the concept from a strategic point of view. From a strictly business perspective, the move by many retailers to start Black Friday earlier in the week is a land grab for more sales....
The Black Friday holiday isn’t really one

The Black Friday holiday isn’t really one

The Black Friday holiday isn’t really one Tom Dougherty, CEO – Stealing Share 18 November 2014 Please, don’t call it a holiday Thanksgiving is next week and I can’t wait. Call me an oddball, but it’s my favorite holiday of the year. I can’t wait to...
Is Kmart becoming…edgy?

Is Kmart becoming…edgy?

We at Stealing Share believe that media placement matrixes are important because you need to maximize your ad spending dollars – and measure it. But they often don’t tell the whole story. So take the following news with a bit of skepticism while acknowledging a...
Is Black Friday kaput?

Is Black Friday kaput?

Black Friday is dead. At least that’s the word coming out of USA Today and I agree. Now, if you’re looking for an expert at shopping on Black Friday, I’m not that person. I’ve never shopped on Black Friday. But, as a brand strategist, I can see the problems brewing....
The scene at this year’s Thanksgiving

The scene at this year’s Thanksgiving

This will be the conversation at Thanksgiving this year: Me: “Everybody come sit down. I’m ready to carve the turkey. Now where did I put that electric knife…” Everybody else: “Sorry. Gotta run. Will have leftovers when we get home.” Me: “When will that be? Everybody...