Facebook Advertising. P&G Failure.

Facebook Advertising. P&G Failure.

Facebook Advertising. P&G Failure. Tom Dougherty, CEO – Stealing Share 11 August 2016 Facebook advertising needs to be more emotional I just read an interesting article in the Wall Street Journal about P&G (the largest advertiser on the globe) and...
VisitNC and the billboard dilemma

VisitNC and the billboard dilemma

The way some billboards have been executed have been the bane of my existence. Years ago, I commuted to my advertising job in Bala Cynwyd, PA (just outside of Philadelphia) from Newark, Delaware, where the litany of forgettable billboards littered the side of the...