Drinking Yellow Tail wine during the Super Bowl

Drinking Yellow Tail wine during the Super Bowl

Drinking Yellow Tail wine during the Super Bowl Tom Dougherty, CEO – Stealing Share 30 January 2017 Yellow Tail is copying most beer advertising It’s surprising, if you think about it, that no wine brand has advertised during the Super Bowl in nearly 30 years....
La Croix overtaking soda during slump

La Croix overtaking soda during slump

La Croix overtaking soda during slump Tom Dougherty, CEO – Stealing Share 14 December 2016 La Croix is a hit, but it needs to beware of getting cute My son threw a birthday party for his daughter this weekend. As usual, he had drinks for the guests, like soda,...
Stop the pumpkin spice madness

Stop the pumpkin spice madness

Stop the pumpkin spice madness Tom Dougherty, CEO – Stealing Share 11 October 2016 Haven’t we been tortured enough? Tis’ the season. Unfortunately. And I blame pumpkin spice. I’d like to put that “unfortunately” in giant bold letters with three or four...
Nothing beats a Nespresso

Nothing beats a Nespresso

Nothing beats a Nespresso Tom Dougherty, CEO – Stealing Share 26 July 2016 Nespresso could take advantage of an opportunity I can’t go through any morning without a cup o’ joe. One of life’s great pleasures (for me at least) is that first sip...
Budweiser America is a cynical play

Budweiser America is a cynical play

Beer drinkers, are you ready to drink some America? (I’ll wait until you mull that over.) Yes, the Budweiser America campaign will be in full swing this summer, beginning later this month. Budweiser is changing the name of its brand to America through November’s...
The promise of the five-second ad from Pepsi

The promise of the five-second ad from Pepsi

The promise of the five-second ad from Pepsi   Tom Dougherty, CEO – Stealing Share 28 April 2016   What do short ads mean for all marketers   It’s no shock to say that we live in a world in which our attention spans have been reduced to seconds...
Beer Marketing and Differentiation

Beer Marketing and Differentiation

MARKET STUDY Beer Marketing Beer Marketing and Differentiation Beer Marketing — Growing Beer Market Share Introduction The following looks Beer marketing. And will give you a quick view of how Stealing Share operates and finds solutions. No branding project...
Preference. It’s amazingly flawed.

Preference. It’s amazingly flawed.

What’s wrong with preference? Tom Dougherty, CEO – Stealing Share 29 October 2015 Preference. It’s amazingly flawed. Why your preference is misguided A Bud Lite drinker once told me that Miller or Coors “would not cross these lips unless they were...
Craft beer. Is More Always better? Ask AB InBev.

Craft beer. Is More Always better? Ask AB InBev.

Craft beer. Is More Always better? Ask AB InBev. Tom Dougherty, CEO – Stealing Share 15 October 2015 How many craft beers do we need? It looks like Anheuser-Busch InBev (AB InBev) has successfully taken over SABMiller in the biggest beer deal ever. As a brand...
Starbucks delivery extends the brand

Starbucks delivery extends the brand

Starbucks delivery Tom Dougherty, CEO – Stealing Share 14 October 2015 Starbucks delivery extends the brand The Starbucks brand has morphed over the years from being a trend-setting hipster brand to being a brand about experience and customer satisfaction. At...
Starbucks Pumpkin Spice Latte is real

Starbucks Pumpkin Spice Latte is real

Starbucks Pumpkin Spice Latte is real Tom Dougherty, CEO – Stealing Share 18 August 2015 Starbucks Pumpkin Spice is back to haunt your dreams It’s that time of year again. The time when everywhere you look, the artificially concocted blend of pumpkin spice has...
Share a Coke has become trite

Share a Coke has become trite

Share a Coke has become trite Tom Dougherty, CEO – Stealing Share 23 June 2015 Share a Coke was a little silly to being with This brand theme(s) is supposed to get you (are you listening shoppers?) to skip other retail stores and online shops and to spend your...