Make America Great Again. Careful what you ask for.

Make America Great Again. Careful what you ask for.

Make America Great Again. Really? Tom Dougherty, CEO – Stealing Share 23 February 2017 Make America Great Again. Careful what you ask for. The lets’ Make America Great Again brand is a perfect example of a slogan. Not a brand. Slogans get repeated and brands are...
Fake News. Survivalists. No thank you.

Fake News. Survivalists. No thank you.

Fake News and Survivalists. I’m Scared. Tom Dougherty, CEO – Stealing Share 26 January 2017 Fake News and The End of Everything Survivalists have always seemed on the outside looking in to me. Fake news and alternative facts never seemed really dangerous...
Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
Leonard Cohen Dies at 82. He was important.

Leonard Cohen Dies at 82. He was important.

Leonard Cohen Dies at 82. He was important. Tom Dougherty, CEO – Stealing Share 11 November 2016 I loved Leonard Cohen Leonard Cohen died yesterday at the too young of an age of 82. He was part of my personal brand. What is your personal brand? You can read...
Rebranding do’s and don’ts for marketers

Rebranding do’s and don’ts for marketers

Rebranding do’s and don’ts for marketers Many of these mistakes are made every day Rebranding is an effort that shouldn’t be taken lightly. That’s why, when the decision to rebrand is made, it should be completed with honesty and no holding back. Many...
The US brand. What is the United States of America?

The US brand. What is the United States of America?

The US brand. What is the United States of America? Tom Dougherty, CEO – Stealing Share 29 November 2016 The US brand. What is the United States of America?  The US brand is under siege. Is anyone else worried about the future of the US? I don’t mean in terms of...
The appealing brand of Shark Tank

The appealing brand of Shark Tank

The appealing brand of Shark Tank Tom Dougherty, CEO – Stealing Share 27 September 2016   You actually learn something about brand on this show   I am not the easiest audience to impress. Just ask my son, who this past weekend attempted to share a...
Don’t have time to read? Try Audible.

Don’t have time to read? Try Audible.

Don’t have time to read? Try Audible. Tom Dougherty, CEO – Stealing Share 23 August 2016 You can still use Audible if you think reading is important I don’t mean for this to sound like an advertisement. But I’ll tell ya, this might sound pretty close. I...
Brexit succession means nobody wins

Brexit succession means nobody wins

The unthinkable happened with Brexit Brexit was a bloodless civil war. We have come along way (or have we?). Time was an obscure Archduke could be assassinated in Bosnia and the whole world would be dragged into a global war later called the First World War in history...
Are opinions changing on gun control laws?

Are opinions changing on gun control laws?

The most powerful brands are the ones that align themselves with the belief systems of those they are trying to persuade. We tell clients that to go against a belief is often a fool’s errand and can only be overcome by throwing tons of money at the problem. Or, a...
Thailand buddhist temple tigers. Stop it.

Thailand buddhist temple tigers. Stop it.

Buddhist Temple Tigers Tom Dougherty, CEO – Stealing Share 2 June 2016 Thailand buddhist temple tigers  Thailand Buddhist Temple Tigers The news about 40 dead tiger cubs at the Thailand Temple makes me cringe. So I ask, what is your personal responsibility in...
Facebook Politics. Keep it private.

Facebook Politics. Keep it private.

Facebook Politics are NEVER persuasive Tom Dougherty, CEO – Stealing Share 26 May 2016 Facebook Politics. Keep it private. Facebook politics (posts about political identification) seem to be more and more commonplace today. I’m not so different from you. I have...