AB InBev as a parent brand for its beers

AB InBev as a parent brand for its beers

AB InBev as a parent brand for its beers Tom Dougherty, CEO – Stealing Share 28 September 2016 Should AB InBev invest in its name? AB InBev, the global brewery that owns many of the world’s most famous beer brands, has decided that it will keep that name even...
Budweiser America is a cynical play

Budweiser America is a cynical play

Beer drinkers, are you ready to drink some America? (I’ll wait until you mull that over.) Yes, the Budweiser America campaign will be in full swing this summer, beginning later this month. Budweiser is changing the name of its brand to America through November’s...
Feliz Navidad to Corona

Feliz Navidad to Corona

The holidays are often ripe for advertisers to trot out their old equity markers, such as Coca-Cola and Santa Claus. Few are stronger than Corona and its simple but effective Oh Tannepalm spot. This will be the 25th straight year that Corona will air the spot, which...
Beer Marketing and Differentiation

Beer Marketing and Differentiation

MARKET STUDY Beer Marketing Beer Marketing and Differentiation Beer Marketing — Growing Beer Market Share Introduction The following looks Beer marketing. And will give you a quick view of how Stealing Share operates and finds solutions. No branding project...
Preference. It’s amazingly flawed.

Preference. It’s amazingly flawed.

What’s wrong with preference? Tom Dougherty, CEO – Stealing Share 29 October 2015 Preference. It’s amazingly flawed. Why your preference is misguided A Bud Lite drinker once told me that Miller or Coors “would not cross these lips unless they were...
Craft beer. Is More Always better? Ask AB InBev.

Craft beer. Is More Always better? Ask AB InBev.

Craft beer. Is More Always better? Ask AB InBev. Tom Dougherty, CEO – Stealing Share 15 October 2015 How many craft beers do we need? It looks like Anheuser-Busch InBev (AB InBev) has successfully taken over SABMiller in the biggest beer deal ever. As a brand...
Taco Bell beer coming to Chicago

Taco Bell beer coming to Chicago

Taco Bell just opened its first Cantina concept in Chicago this week in which beer, wine, sangria and shots to go with its Twisted Freezes are served in addition to the traditional Taco Bell fare. For a brand that gave the world the 4th Meal (that meal at 1 am after a...
The PBR brand today

The PBR brand today

The PBR brand today Tom Dougherty, CEO – Stealing Share 30 June 2015 Once the hipster brand, what does it do now? At Stealing Share, we have worked with several beers over the years and have always found the market fascinating. It is a complex mixture of the big...
Budweiser beer embarks on a losing strategy

Budweiser beer embarks on a losing strategy

This Buds for You. Tom Dougherty, CEO – Stealing Share 7 November 2014 Budweiser beer embarks on a losing strategy Budweiser beer. We have a lot of experience in the microbrew category. Over the years, we have worked with some small microbrews and some of the...
Miller Lite goes retro, but it will only last so long

Miller Lite goes retro, but it will only last so long

Miller Lite goes retro, but it will only last so long Tom Dougherty, CEO – Stealing Share 4 September 2014 This is a stopgap measure for Miller Lite This brand theme(s) is supposed to get you (are you listening shoppers?) to skip other retail stores and online...
Beer branding, the battle for market share

Beer branding, the battle for market share

Beer branding, the battle for market share Branding as a way to clear out the clutter   Beer branding has never been keener. Marketers in every beverage category are struggling to create even the thinnest shred of product differentiation in a mind-numbing field of...
Taking Marketing Risks. No risk at all.

Taking Marketing Risks. No risk at all.

The Risks of Not Taking Risks Taking Marketing Risks. No risk at all. Taking Marketing Risks When You Steal Share Taking marketing risks is how you win. What do you know? What don’t you know? Are things knowable? Until you fully understand the issues facing your...