Ameriprise rebranding is on the right track

Ameriprise rebranding is on the right track

Ameriprise. Be Brilliant. Tom Dougherty, CEO – Stealing Share 20 April 2017 Ameriprise has a winning brand theme. In Financial Planning, Ameriprise has a brand The brand of Ameriprise stands out in a sea of financial planning companies. It’s not that it is the...
Corporate Identity and an ugly misguided logo

Corporate Identity and an ugly misguided logo

Ugly logos mean an ugly brand. Who needs that? Corporate identity must agree with your brand Corporate identity and your logo Your corporate identity is all about your company and services. It creates space between your company and the competitors. When properly...
Believable advertising and Ken Fisher

Believable advertising and Ken Fisher

Believable Advertising Tom Dougherty, CEO – Stealing Share 6 April 2017 Believable advertising must be authentic What makes advertising believable? Cleverness? Phraseology? Polish? Believable advertising may have all those elements or it might just seem REAL....
What bank leaders can learn from Wells Fargo

What bank leaders can learn from Wells Fargo

Wells Fargo What bank leaders can learn from Wells Fargo The Wells Fargo cross-selling scandal will affect more than just it and its customers. The scandal will affect the entire banking industry, which means banking leaders must be beware of simmering anger with...
Brexit succession means nobody wins

Brexit succession means nobody wins

The unthinkable happened with Brexit Brexit was a bloodless civil war. We have come along way (or have we?). Time was an obscure Archduke could be assassinated in Bosnia and the whole world would be dragged into a global war later called the First World War in history...
Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic sense, a branding...
The recent moves of Walmart are scary but on brand

The recent moves of Walmart are scary but on brand

Banks and financial institutions will be watching Walmart carefully. Tom Dougherty, CEO – Stealing Share 24 September 2014 The recent moves of Walmart are scary but on brand Walmart recently announced two initiatives. One is an in-store medical clinic. The other...
SECU

SECU

The Rebranding of SECU State Employees Credit Union of Maryland-SECU State Employees Credit Union of Maryland. With the anger over Wall Street and unfair fees, people are fed up with banks. Taking your accounts to another bank however, just means more of the same....
Marketing in the banking industry

Marketing in the banking industry

Marketing in the banking industry Within every successful brand customers see themselves A look at the bank market before the Wells Fargo-Wachoiva merger, which still serves as a primer on what banks should consider when rebranding. From US Banker By Michael Van...
How Financial Services Can Steal Share

How Financial Services Can Steal Share

Branding financial services. How Rebranding Financial Services Can Steal Share   The Financial Services Industry Financial Services, Mutual funds, brokerage houses and financial advisers believe that their fortunes mirror the success or failure of the stock...
Building Bank Brands. American Banker

Building Bank Brands. American Banker

The Brand of Banks Building Bank Brands. American Banker Building Bank Brands Marketing or Anthropology? It should come as no surprise to the banking community that building a more robust brand… Building Bank Brands: Marketing or Anthropology From American...
Rebranding a Bank. Is Banking a Commodity?

Rebranding a Bank. Is Banking a Commodity?

Rebranding Banks Rebranding a Bank. Is Banking a Commodity? Rebranding a Bank. Paying Before The Pump.  It seems counter intuitive to believe rebranding a bank to be a vital element when creating value. At least, for what is commonly labeled a commodity product....