What bank leaders can learn from Wells Fargo

What bank leaders can learn from Wells Fargo

Wells Fargo What bank leaders can learn from Wells Fargo The Wells Fargo cross-selling scandal will affect more than just it and its customers. The scandal will affect the entire banking industry, which means banking leaders must be beware of simmering anger with...
Brexit succession means nobody wins

Brexit succession means nobody wins

The unthinkable happened with Brexit Brexit was a bloodless civil war. We have come along way (or have we?). Time was an obscure Archduke could be assassinated in Bosnia and the whole world would be dragged into a global war later called the First World War in history...
Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic sense, a branding...
The recent moves of Walmart are scary but on brand

The recent moves of Walmart are scary but on brand

Banks and financial institutions will be watching Walmart carefully. Tom Dougherty, CEO – Stealing Share 24 September 2014 The recent moves of Walmart are scary but on brand Walmart recently announced two initiatives. One is an in-store medical clinic. The other...
SECU

SECU

The Rebranding of SECU State Employees Credit Union of Maryland-SECU State Employees Credit Union of Maryland. With the anger over Wall Street and unfair fees, people are fed up with banks. Taking your accounts to another bank however, just means more of the same....
Marketing in the banking industry

Marketing in the banking industry

Marketing in the banking industry Within every successful brand customers see themselves A look at the bank market before the Wells Fargo-Wachoiva merger, which still serves as a primer on what banks should consider when rebranding. From US Banker By Michael Van...
How Financial Services Can Steal Share

How Financial Services Can Steal Share

Branding financial services. How Rebranding Financial Services Can Steal Share   The Financial Services Industry Financial Services, Mutual funds, brokerage houses and financial advisers believe that their fortunes mirror the success or failure of the stock...
Building Bank Brands. American Banker

Building Bank Brands. American Banker

The Brand of Banks Building Bank Brands. American Banker Building Bank Brands Marketing or Anthropology? It should come as no surprise to the banking community that building a more robust brand… Building Bank Brands: Marketing or Anthropology From American...
Rebranding a Bank. Is Banking a Commodity?

Rebranding a Bank. Is Banking a Commodity?

Rebranding Banks Rebranding a Bank. Is Banking a Commodity? Rebranding a Bank. Paying Before The Pump.  It seems counter intuitive to believe rebranding a bank to be a vital element when creating value. At least, for what is commonly labeled a commodity product....
Market share experts. Opportunity.

Market share experts. Opportunity.

The value of market share experts Market share experts. Opportunity. Market Share Experts have a different skill set We are market share experts. With all of the uncertainty in the world economy, We winder why a brand development firm like ourselves has been busier...
Banks Should Cut Advertising Now

Banks Should Cut Advertising Now

Bank Marketing is a waste Banks Should Stop Advertising Now   Cut Advertising.Wasted Advertising Dollars Banks should cut advertising. They shouldn’t spend one more dollar on advertising. That is, until they can get right. Currently, banks are simply wasting...
Bank Advertising. Should Banks Spend More Money?

Bank Advertising. Should Banks Spend More Money?

Should They Spend More Money on Bank Advertising?   Banks are not totally made of money     Bank advertising stinks. In the banking and financial services market space, when the ultimate goal is to steal the “all important market share,” is awareness...