The Chevrolet campaign that creams my corn

The Chevrolet campaign that creams my corn

The Chevrolet campaign that creams my corn Tom Dougherty, CEO – Stealing Share 16 January 2017 Why? Because it’s all a big lie. The current ad campaign that drives me the battiest is the Chevrolet series, touting the awards they’ve all won. Especially...
Green Promises Felled Bill Ford, Industry Watchers

Green Promises Felled Bill Ford, Industry Watchers

 Ford. Brandweek. Green Promises Felled Bill Ford, Industry Watchers Green Promises Felled Bill Ford, Industry Watchers Say From BRANDWEEK Green Promises Felled Ford, Industry Watchers Say CEO and company face’s credibility was shot years ago. By STEVE MILLER...
Rebranding do’s and don’ts for marketers

Rebranding do’s and don’ts for marketers

Rebranding do’s and don’ts for marketers Many of these mistakes are made every day Rebranding is an effort that shouldn’t be taken lightly. That’s why, when the decision to rebrand is made, it should be completed with honesty and no holding back. Many...
Elon Musk: Stop discounting the Tesla

Elon Musk: Stop discounting the Tesla

Elon Musk: Stop discounting the Tesla Tom Dougherty, CEO – Stealing Share 13 October 2016 Battling on price is a loser One sure sign of a failing brand (or a failing market) is if it starts discounting. Fighting on price is sure fire way to send you into...
Apple Sirius XM would be a bad fit

Apple Sirius XM would be a bad fit

Apple Sirius XM would be a bad fit Tom Dougherty, CEO – Stealing Share 29 August 2016 Apple doesn’t even need Sirius XM The battle over market share in the automobile industry will be fought over technology, according to a study by Nielsen. With that in...
Pop Culture lives on coolness

Pop Culture lives on coolness

Pop Culture relies on fashion sensabilitites Pop culture is a risky brand business. I heard a report this morning on Marketplace about Volkswagen. Basically, the report focused on the effects of the VW settlement on the automaker’s product development pipeline....
Chevrolet must not back off its Silverado video

Chevrolet must not back off its Silverado video

Recently, I’ve been doing a lot of thinking about how the only way advertising works in this age of TVs, iPads, iPhones and all the information we get over the Internet is if that advertising is bold. There’s just too much out there and so much advertising gets lost...
The Pacifica Dad brand

The Pacifica Dad brand

The Pacifica Dad brand Tom Dougherty, CEO – Stealing Share 18 April 2016 Pacifica has a new brand face. Will that work? There’s little that’s unique in Chrysler’s relaunch campaign of its Pacifica minivan. The messages are about having a safe vehicle to...
LensCrafters. Count your fingers when leaving.

LensCrafters. Count your fingers when leaving.

LensCrafters. Count your fingers when leaving. Tom Dougherty, CEO – Stealing Share 25 February 2016 LensCrafters. How very crafty. What is wrong with LensCrafters? Remember 1987 when LensCrafters upset the eyeglass applecart by promising quality lenses in about...
Pep Boys. The End of Manny, Moe and Jack

Pep Boys. The End of Manny, Moe and Jack

Pep Boys. The End of Manny, Moe and Jack. Tom Dougherty, CEO – Stealing Share 27 October 2015 Bridgestone should keep The Pep Boys brand There was a time when The Pep Boys was on the minds of every 20-something that ever repaired his car or shopped for a new...
Why is the VW recall a staggering crime?

Why is the VW recall a staggering crime?

When you buy a new car, logic and rational decision making are suspended.  Automobile manufacturers have understood for years that car buying is an emotional decision. Oh, I know we would all like to think that we use our noggins when we purchase a car but let’s...
Fiat Chrysler hack disturbing in many ways

Fiat Chrysler hack disturbing in many ways

Fiat Chrysler hack disturbing in many ways Tom Dougherty, CEO – Stealing Share 27 July 2015 They can hack into our cars now? Now this Fiat Chrysler hack is a little scary. Fiat Chrysler is recalling its new Jeep Cherokees after the company found that its...