Where does Volkswagen stand now?

Where does Volkswagen stand now?

Volkswagen Brand Repair Tom Dougherty, CEO – Stealing Share 17 January 2018 Where does Volkswagen stand now? Brand repair often represents a daunting task because it means changing a belief system that exists in the market. That you stink. Volkswagen, after...
Subaru wins a major award just like Old Man Parker

Subaru wins a major award just like Old Man Parker

Subaru Advertising Tom Dougherty, CEO – Stealing Share 8 January 2018 Subaru wins a major award just like Old Man Parker Oh, those auto manufacturers. Give them an award and they think, “Wow. We’ve really gotten something here!” The Subaru Forester receives a...
Infiniti advertising fails on many levels

Infiniti advertising fails on many levels

Infiniti advertising is criminal Tom Dougherty, CEO – Stealing Share 19 October 2017 Infiniti advertising fails on many levels The latest Infiniti advertising leaves me cold. Strike that. It makes me heated. Not that I have anything against Infinity as a brand....
Most research companies simply suck

Most research companies simply suck

Research companies Tom Dougherty, CEO – Stealing Share 12 June 2017 Most research companies simply suck It amazes me what many research companies come up with. A recent study by Cambridge Analytica found that, huh, high quality and affordability top the list of...
AI Marketing. Artificial Intelligence.

AI Marketing. Artificial Intelligence.

AI Marketing Tom Dougherty, CEO – Stealing Share 25 May 2017 AI Marketing. Artificial Intelligence everywhere. AI Marketing AI Marketing (Artificial Intelligence Marketing) might feel like a stretch. Brands are hesitant to believe AI can replace human thinking....
Bon-Ton giving in to sheer insanity

Bon-Ton giving in to sheer insanity

The Bon-Ton Tom Dougherty, CEO – Stealing Share 10 May 2017 Bon-Ton giving in to sheer insanity I try keeping my finger on what is going on in the market place. Following a number of different industries I have noticed a disturbing, and expensive trend in...
Can Mazda be truly different now?

Can Mazda be truly different now?

Can Mazda be truly different now? Tom Dougherty, CEO – Stealing Share 24 April 2017 Automakers, including Mazda, are in a vicious cycle There’s no guarantee, of course. But change at Mazda promises a car manufacturer finally breaking out of the industry-wide...
The Chevrolet campaign that creams my corn

The Chevrolet campaign that creams my corn

The Chevrolet campaign that creams my corn Tom Dougherty, CEO – Stealing Share 16 January 2017 Why? Because it’s all a big lie. The current ad campaign that drives me the battiest is the Chevrolet series, touting the awards they’ve all won. Especially...
Green Promises Felled Bill Ford, Industry Watchers

Green Promises Felled Bill Ford, Industry Watchers

 Ford. Brandweek. Green Promises Felled Bill Ford, Industry Watchers Green Promises Felled Bill Ford, Industry Watchers Say From BRANDWEEK Green Promises Felled Ford, Industry Watchers Say CEO and company face’s credibility was shot years ago. By STEVE MILLER...
Rebranding do’s and don’ts for marketers

Rebranding do’s and don’ts for marketers

Rebranding do’s and don’ts for marketers Many of these mistakes are made every day Rebranding is an effort that shouldn’t be taken lightly. That’s why, when the decision to rebrand is made, it should be completed with honesty and no holding back. Many...
Elon Musk: Stop discounting the Tesla

Elon Musk: Stop discounting the Tesla

Elon Musk: Stop discounting the Tesla Tom Dougherty, CEO – Stealing Share 13 October 2016 Battling on price is a loser One sure sign of a failing brand (or a failing market) is if it starts discounting. Fighting on price is sure fire way to send you into...
Apple Sirius XM would be a bad fit

Apple Sirius XM would be a bad fit

Apple Sirius XM would be a bad fit Tom Dougherty, CEO – Stealing Share 29 August 2016 Apple doesn’t even need Sirius XM The battle over market share in the automobile industry will be fought over technology, according to a study by Nielsen. With that in...