Frequent Flyer Programs. Backwards.

Frequent Flyer Programs. Backwards.

Frequent Flyer Failures Tom Dougherty, CEO – Stealing Share 16 February 2017 Frequent Flyer Programs. Backwards. Frequent flyer programs are so much a part of my life that I can recite from memory my United, American, and Delta identifier numbers. It happens...
American Airlines Rebranding Failure

American Airlines Rebranding Failure

American Airlines Rebranding Failure Tom Dougherty, CEO – Stealing Share 17 November 2016 American Airlines rebranding is an example of all that is wrong with branding. The American Airlines rebranding initiative earlier this year is an example of what pisses me...
New Delta uniforms? How about updated planes?

New Delta uniforms? How about updated planes?

New Delta uniforms? How about updated planes?     Tom Dougherty, CEO – Stealing Share 19 October 2016      Delta is spending its money unwisely   I travel a lot for business and one thing never seems to change. I continue to hate the...
JetBlue paying for TSA PreCheck is not enough

JetBlue paying for TSA PreCheck is not enough

JetBlue paying for TSA PreCheck is not enough Tom Dougherty, CEO – Stealing Share 5 July 2016 Why? It doesn’t address the main airline problems. For any of you who traveled through the air over the July 4th weekend, you know how cumbersome going through...
Affinity programs and why they fail.

Affinity programs and why they fail.

Affinity programs and why they fail. Brand Affinity programs and why they fail. Affinity Programs Rarely Create Affinity Almost all businesses from retailers to transportation companies have affinity programs designed to foster brand loyalty. Most work very poorly and...
Southwest Transfarency too clever

Southwest Transfarency too clever

Southwest Airlines Tom Dougherty, CEO – Stealing Share 12 October 2015   Southwest Transfarency too clever    The image of the national airlines is so bad that when travelers were enduring long lines and delayed flights because of a Southwest Airlines...
Airlines need culture change, not airline insiders

Airlines need culture change, not airline insiders

Airlines need culture change, not airline insiders Tom Dougherty, CEO – Stealing Share 1 October 2015 The last thing airlines need is more airline insiders I have not blogged on airlines in quite a while and I thought it was appropriate to look at the category...
Southwest Airline sales made even better

Southwest Airline sales made even better

Southwest Airline sales made even better Tom Dougherty, CEO – Stealing Share 14 September 2015 Could Southwest change the industry? The king among the low-cost airlines is, of course, Southwest Airlines. It has fashioned a niche (a large and growing one) by...
NYSE United glitches?

NYSE United glitches?

Boy, am I glad I wasn’t traveling yesterday. Thankfully, I’m in Switzerland this week on business and some vacation time, enjoying the sight of the Alps and eating European cuisine. From my vantage point across the ocean, however, I have to admit I was alarmed when...
Charge! The new airline slogan for JetBlue

Charge! The new airline slogan for JetBlue

Charge! The new airline slogan for JetBlue Tom Dougherty, CEO – Stealing Share 20 November 2014 Will Southwest go the way of JetBlue? Here is more great news for airline passengers. JetBlue has announced that it will end its practice of not charging for checked...
Virgin Galactic will continue on

Virgin Galactic will continue on

Virgin Galactic will continue on Tom Dougherty, CEO – Stealing Share 3 January 2014 The Virgin brand will see Virgin Galactic through This may sound insensitive, and I don’t mean it to be. But, despite the tragedy of a death by one of the pilots of the Virgin...
Airlines: Hard to buy into a brand that abandons you

Airlines: Hard to buy into a brand that abandons you

Oh United, why have your forsaken me? Tom Dougherty, CEO – Stealing Share 16 October 2014 Airlines: Hard to buy into a brand that abandons you This is by no means the first or the last time I have written about airlines. It’s just that they seem to be so bad at...