Rebranding agricultural products. Hard Questions.

Rebranding agricultural products. Hard Questions.

Rebranding agricultural products. Hard Questions. Rebranding agricultural products. Hard Questions Rebranding agricultural products and companies Rebranding agricultural products is top-of-mind for the largest suppliers to the agriculture branding industry.  That is...
Syngenta – New Brand for FarMore Services

Syngenta – New Brand for FarMore Services

Rebranding Crop Protection Syngenta – New Brand for FarMore Services Global Global Crop Protection Company Seeks US Division Brand Message. Stealing Share, a global brand strategy firm specializing in developing strategies to steal market has been once again...
Syngenta AgriEdge Crop Protection Brand Development

Syngenta AgriEdge Crop Protection Brand Development

Syngenta AgriEdge Crop Protection Brand Development Making the AgriEdge brand simpler Syngenta is a leader in crop protection, and ranks third in the high-value commercial seeds market. Sales in 2005 were approximately $8.1 billion. Syngenta employs more than 19,000...

Pork: It’s no longer the other white meat. Sadly.

One of the most successful industry campaigns is coming to an end as the National Pork Board announced recently it is ending its “The Other White Meat” campaign, created in 1987 and it helped raise pork sales more than 20%. For those of you who can’t remember that far...