Frequent Flyer Programs. Backwards.

Frequent Flyer Programs. Backwards.

Frequent Flyer Failures Tom Dougherty, CEO – Stealing Share 16 February 2017 Frequent Flyer Programs. Backwards. Frequent flyer programs are so much a part of my life that I can recite from memory my United, American, and Delta identifier numbers. It happens...
A case study in exclusivity & more: Costco

A case study in exclusivity & more: Costco

I love Costco Tom Dougherty, CEO – Stealing Share 15 November 2016 A case study in exclusivity & more: Costco Costco might be my favorite place to shop, ever. Sure, I’ve rattled on about Ikea, have praised the store concepts of Verizon and I believe...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

A Rebranding Strategy for Department Stores Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
Promotions won’t make millennials loyal

Promotions won’t make millennials loyal

Millennials  Tom Dougherty, CEO – Stealing Share 15 August 2016 Promotions won’t make millennials loyal The holy grail of brands and advertisers is reaching millennials, that misunderstood demographic that represents the future of every brand. This is the...
The rebrand of MasterCard isn’t a rebrand

The rebrand of MasterCard isn’t a rebrand

The rebrand of MasterCard isn’t a rebrand Tom Dougherty, CEO – Stealing Share 18 July 2016 It’s just a lame rehash Doing a re-launch of a brand is hard work to get it right. You have problems to overcome, not just with your outward face like a your...
JetBlue paying for TSA PreCheck is not enough

JetBlue paying for TSA PreCheck is not enough

JetBlue paying for TSA PreCheck is not enough Tom Dougherty, CEO – Stealing Share 5 July 2016 Why? It doesn’t address the main airline problems. For any of you who traveled through the air over the July 4th weekend, you know how cumbersome going through...
Affinity programs and why they fail.

Affinity programs and why they fail.

Affinity programs and why they fail. Affinity programs and why they fail. Affinity Programs Rarely Create Affinity Almost all businesses from retailers to transportation companies have affinity programs designed to foster brand loyalty. Most work very poorly and often...
Delta Airlines lives up to its brand promise

Delta Airlines lives up to its brand promise

Delta Airlines Tom Dougherty, CEO – Stealing Share 26 June 2014 Delta Airlines lives up to its brand promise  Apparently, Delta Airlines is taking market share form its competitors. It seems that Delta is growing in almost every market, and American/US Airways...