The New York Times runs ad, takes on lies

The New York Times runs ad, takes on lies

The New York Times runs ad, takes on lies Tom Dougherty, CEO – Stealing Share 27 February 2017 The New York Times effort is a direct reaction to Trump Other than Envelope-gate, the Oscars unveiled something truly extraordinary last night. The New York Times ran...
Ads featuring Dominos store remodels are worthless

Ads featuring Dominos store remodels are worthless

Ads featuring Dominos store remodels are worthless Tom Dougherty, CEO – Stealing Share 22 February 2017 They are all about Dominos and not the customer Dominos Pizza is at it again. This time, it is airing ads highlighting a new Dominos store remodel. The ads...
Papa Johns ads disingenuous at best

Papa Johns ads disingenuous at best

Papa Johns ads disingenuous at best Tom Dougherty, CEO – Stealing Share 15 February 2017 They feel so much like marketing, they aren’t believable I have seen more and more of the pizza family from Papa Johns ads lately. The chain must be spending a...
Why are Shark Tank products successful?

Why are Shark Tank products successful?

Why are Shark Tank products successful? Tom Dougherty, CEO – Stealing Share 7 February 2017 The viewer is put in the position of being a judge I am a sucker for the TV show, Shark Tank. Now you know my little secret, If this is the first post of mine you’ve ever...
Super Bowl 51 commercials were flat-out boring

Super Bowl 51 commercials were flat-out boring

Super Bowl 51 commercials were flat-out boring Tom Dougherty, CEO – Stealing Share 6 February 2017 Advertisers and audiences are getting tired of the same old Yawn. That’s my general reaction to the Super Bowl 51 commercials. Almost all of them were forgettable....
Budweiser Super Bowl ad timely and…effective?

Budweiser Super Bowl ad timely and…effective?

Budweiser Super Bowl ad timely and…effective? Tom Dougherty, CEO – Stealing Share 1 February 2017 Will the Budweiser Super Bowl spot sell any beer? Many marketers – hell, creators of all kinds – wonder what the artistic landscape will look like in today’s...
Drinking Yellow Tail wine during the Super Bowl

Drinking Yellow Tail wine during the Super Bowl

Drinking Yellow Tail wine during the Super Bowl Tom Dougherty, CEO – Stealing Share 30 January 2017 Yellow Tail is copying most beer advertising It’s surprising, if you think about it, that no wine brand has advertised during the Super Bowl in nearly 30 years....
Fitbit faces a new reality and must dig deeper

Fitbit faces a new reality and must dig deeper

Fitbit faces a new reality and must dig deeper Tom Dougherty, CEO – Stealing Share 19 January 2017 What would you like to see in the next generation Fitbit? We’ll talk about the Fitbit. However, I’d like to take a moment to preface that with an anecdote about...
Advertising effectiveness needs a fresh look

Advertising effectiveness needs a fresh look

Losing Advertising Effectiveness Tom Dougherty, CEO – Stealing Share 17 January 2017 Advertising effectiveness needs a fresh look There is a drop in advertising effectiveness today. It’s getting harder and harder to advertise effectively. Not only are there few...
The Chevrolet campaign that creams my corn

The Chevrolet campaign that creams my corn

The Chevrolet campaign that creams my corn Tom Dougherty, CEO – Stealing Share 16 January 2017 Why? Because it’s all a big lie. The current ad campaign that drives me the battiest is the Chevrolet series, touting the awards they’ve all won. Especially...
The Jolly Green Giant is back, and sexy!

The Jolly Green Giant is back, and sexy!

The Jolly Green Giant is back, and sexy! Tom Dougherty, CEO – Stealing Share 4 January 2017 That’s one hunk of a man! The Jolly Green Giant is back. Sort of, I guess. The iconic character, dating back to the 60’s has been refreshed. Its also been dumbed...
The soft drink industry sees trouble

The soft drink industry sees trouble

The soft drink industry sees trouble Tom Dougherty, CEO – Stealing Share 23 December 2016 The soft drink industry must wake up to a new reality. You see, there are all kinds of business trends that are transforming industries. We’ve already seen what our...