Wendys hamburgers directly take on McDonalds

Wendys hamburgers directly take on McDonalds

Wendys hamburgers Tom Dougherty, CEO – Stealing Share 1 February 2018 Wendys hamburgers directly take on McDonalds Normally, I praise brands directly taking on other brands. The only way to steal market share is to position yourself directly against the...
The latest Coca-Cola Diet Coke makeover

The latest Coca-Cola Diet Coke makeover

Diet Coke Makeover Tom Dougherty, CEO – Stealing Share 11 January 2018 Coca-Cola’s Diet Coke makeover “Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side,” Said Coca-Cola North American...
Subaru wins a major award just like Old Man Parker

Subaru wins a major award just like Old Man Parker

Subaru Advertising Tom Dougherty, CEO – Stealing Share 8 January 2018 Subaru wins a major award just like Old Man Parker Oh, those auto manufacturers. Give them an award and they think, “Wow. We’ve really gotten something here!” The Subaru Forester receives a...
Progressive Insurance mistake

Progressive Insurance mistake

Progressive Insurance mistake Tom Dougherty, CEO – Stealing Share 19 December 2017 Again. Another Progressive Insurance mistake. I never really liked the Progressive television campaign. Flo is goofy and too old. And many of the spots are trite. Some will argue...
As a Groupon ad campaign says, “Oh shit!”

As a Groupon ad campaign says, “Oh shit!”

Groupon advertising Tom Dougherty, CEO – Stealing Share 18 December 2017 As a Groupon ad campaign says, “Oh shit!” One look at our home page and you see Stealing Share remains unafraid of using words like shit. It’s the way people talk, man. And...
Burger King flame broiled spot fails on many levels

Burger King flame broiled spot fails on many levels

Burger King flame broiled spot Tom Dougherty, CEO – Stealing Share 11 December 2017 Burger King flame broiled spot fails on many levels Burger King flame broiled hamburgers serve as the fast food chain’s differentiator, although it’s mostly just one versus...
DirecTV Spectrum battle gets interesting

DirecTV Spectrum battle gets interesting

DirecTV Spectrum Tom Dougherty, CEO – Stealing Share 27 November 2017 DirecTV Spectrum battle gets interesting An ad war brews among TV operators prompting you to switch. The DirecTV Spectrum duel represents one of the few advertising battles where both air...
Samsung v Apple heats up with new spot

Samsung v Apple heats up with new spot

Samsung v Apple Tom Dougherty, CEO – Stealing Share 7 November 2017 Samsung v Apple heats up with new spot As many of you know, I reside consistently in Apple’s corner in the Samsung v Apple battle royale. For decades, I have play the dutiful pal, sticking it...
Dilly Dilly! Well, not anymore after the second spot

Dilly Dilly! Well, not anymore after the second spot

Dilly Dilly! Tom Dougherty, CEO – Stealing Share 6 November 2017 Dilly Dilly! Well, not anymore after the second spot Dilly Dilly! Or when it comes to Bud Light’s new ad campaign, it’s dilly dilly dilly dilly dilly dilly. You know the spot. The first ad features...
Under Armour trips and falls

Under Armour trips and falls

Failing Under Armour Tom Dougherty, CEO – Stealing Share 2 November 2017 Under Armour sinks What happened to Under Armour? According to an article in the Washington Post everything is wrong. The paper likens it to a perfect storm. Retailer uncertainty just...
Infiniti advertising fails on many levels

Infiniti advertising fails on many levels

Infiniti advertising is criminal Tom Dougherty, CEO – Stealing Share 19 October 2017 Infiniti advertising fails on many levels The latest Infiniti advertising leaves me cold. Strike that. It makes me heated. Not that I have anything against Infinity as a brand....
Branding Positioning: Inside sandwich chains

Branding Positioning: Inside sandwich chains

Brand Positioning: Inside the sandwich chain brands Branding Positioning Think of branding positioning this way. In real estate, the most valuable property is often the one with the greatest distance away from its neighbors. The properties close together, with the...