Theme line or Tag line? What’s the difference?

Theme line or Tag line? What’s the difference?

The Difference. Theme line or Tag line. Tom Dougherty, CEO – Stealing Share 23 March 2017 Theme line vs tag line A tag line is not a brand theme line Don’t confuse an advertising tag line with a brand theme line. They serve different purposes. A tag line is a...
Time to ax Verizon guy Paul for Sprint?

Time to ax Verizon guy Paul for Sprint?

Time to ax Verizon guy Paul for Sprint? Tom Dougherty, CEO – Stealing Share 20 March 2017 I’d keep him if he meant anything for the Sprint brand. But he doesn’t. What you saw over the weekend in the NCAA Tournament. The ACC taking a big dump. Verizon...
Demand persuasive advertising

Demand persuasive advertising

Creating Persuasive Advertising Tom Dougherty, CEO – Stealing Share 16 March 2017 Always demand persuasive advertising  Why is advertising getting to be more challenging? In a word. Persuasion. It has always been hard to persuade folks. Today it is harder still....
Big Moe, why degrade your brand for Little Caesars?

Big Moe, why degrade your brand for Little Caesars?

Big Moe, why degrade your brand for Little Caesars? Tom Dougherty, CEO – Stealing Share 15 March 2017 Makes me wonder if Big Moe really is a BBQ expert I often find myself occasionally flipping through the myriad of channels on television. I inevitably end up on...
Jose Cuervo’s liquor branding staves off disaster

Jose Cuervo’s liquor branding staves off disaster

Jose Cuervo’s liquor branding staves off disaster Tom Dougherty, CEO – Stealing Share 8 March 2017 Jose Cuervo’s own brand equity saves it Liquor branding and advertising is one of the most difficult chores a marketer faces. We at Stealing Share...
Can anyone, like Tempur-Pedic, create actual mattress preference?

Can anyone, like Tempur-Pedic, create actual mattress preference?

Can anyone, like Tempur-Pedic, create actual mattress preference? Tom Dougherty, CEO – Stealing Share 6 March 2017 And why are mattress stores right next door to each other? I don’t know what it’s like in your town. But in mine, mattress stores line the busiest...
The New York Times runs ad, takes on lies

The New York Times runs ad, takes on lies

The New York Times runs ad, takes on lies Tom Dougherty, CEO – Stealing Share 27 February 2017 The New York Times effort is a direct reaction to Trump Other than Envelope-gate, the Oscars unveiled something truly extraordinary last night. The New York Times ran...
Ads featuring Dominos store remodels are worthless

Ads featuring Dominos store remodels are worthless

Ads featuring Dominos store remodels are worthless Tom Dougherty, CEO – Stealing Share 22 February 2017 They are all about Dominos and not the customer Dominos Pizza is at it again. This time, it is airing ads highlighting a new Dominos store remodel. The ads...
Papa Johns ads disingenuous at best

Papa Johns ads disingenuous at best

Papa Johns ads disingenuous at best Tom Dougherty, CEO – Stealing Share 15 February 2017 They feel so much like marketing, they aren’t believable I have seen more and more of the pizza family from Papa Johns ads lately. The chain must be spending a...
Why are Shark Tank products successful?

Why are Shark Tank products successful?

Why are Shark Tank products successful? Tom Dougherty, CEO – Stealing Share 7 February 2017 The viewer is put in the position of being a judge I am a sucker for the TV show, Shark Tank. Now you know my little secret, If this is the first post of mine you’ve ever...
Super Bowl 51 commercials were flat-out boring

Super Bowl 51 commercials were flat-out boring

Super Bowl 51 commercials were flat-out boring Tom Dougherty, CEO – Stealing Share 6 February 2017 Advertisers and audiences are getting tired of the same old Yawn. That’s my general reaction to the Super Bowl 51 commercials. Almost all of them were forgettable....
Budweiser Super Bowl ad timely and…effective?

Budweiser Super Bowl ad timely and…effective?

Budweiser Super Bowl ad timely and…effective? Tom Dougherty, CEO – Stealing Share 1 February 2017 Will the Budweiser Super Bowl spot sell any beer? Many marketers – hell, creators of all kinds – wonder what the artistic landscape will look like in today’s...